CHEF GORDON RAMSAY USES DAIRY FREE BECEL® PLANT BUTTER TO SHOW HOME COOKS HOW TO ELEVATE THEIR COOKING AND BAKING

TORONTO, April 22, 2025 /CNW/ -- Today, Becel®, announces its new collaboration with Chef Gordon Ramsay, as he tries a fresh approach in the kitchen. The globally renowned chef has heralded Becel® Plant Butter, the dairy free alternative to dairy butter, as the key to help home cooks elevate their usual cooking routine.

Among Ramsay's many accolades, he is arguably best known for his commitment to helping home cooks deliver in the kitchen. And this new collaboration is doing just that, by emphasising that switching to Dairy Free Becel Plant Butter is an easy way to upgrade home cooking and baking without compromising on taste or performance.

Gordon Ramsay says: "I believe in good, honest cooking with quality ingredients, and I can genuinely say Dairy Free Becel® Plant Butter has blown me away. From scrambled eggs to chocolate cake, I have put the product through its paces. I would encourage home cooks to make the switch, try it for themselves and see what they can create!"

Becel® will work with Ramsay to showcase the quality and performance of its products as ingredients in the kitchen. The world-class chef will put the brand's products to the test to show people how they can use them to add a touch of class to their cooking and baking - be it a chocolate cake, a delicious risotto or fluffy pancakes. After all, if it didn't perform in the kitchen, he wouldn't put his name to it.

Together Becel® and Chef Ramsay want home cooks to break up with their old kitchen habits and elevate their cooking and baking by using Dairy Free Becel® Plant Butter.

Mandy Au, Head of Marketing, Flora Food Canada Inc., says: "I couldn't be prouder to announce our new 'Skip the Cow' campaign featuring the iconic Gordon Ramsay. This campaign represents a bold step forward in showcasing the incredible versatility and taste of Dairy Free Becel® Plant Butter for cooking and baking. Gordon's passion for exceptional food aligns perfectly with our commitment to innovation and to offer dairy free alternatives that don't compromise on flavour or performance. And if Gordon Ramsay thinks it's good, who are we to disagree?"

The new ad campaign, 'Skip the Cow', featuring Chef Gordon Ramsay has been rolled out nationally on television, Meta, YouTube, and in grocery store channels across the country.

Media Contacts:  
Flora Food Group Media Relations  
Leesa Steiner
[email protected] 

About Flora Food Group: 
Branded food champion Flora Food Group delivers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents. We offer consumers a compelling choice in four growing categories: butters and spreads, creams, culinary and cheeses. We hold leadership positions in many of the 100+ countries we operate in, with iconic brands including Flora, Becel+ProActiv, BlueBand, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business. We have 150+ years of heritage, deep R&D expertise and a relentless commitment to delivering delicious, nutritious food. We operate 15 manufacturing sites across five continents. Flora Food Group is headquartered in Amsterdam (Netherlands) and employs~4,700 people; the company reported net sales of EUR 3.1 billion in 2024.
Visit www.florafoodgroup.com for more information.

This press release may contain forward-looking statements with respect to Flora Food Group's future (financial) performance and position. Such statements are based on current expectations, estimates and projections of Flora Food Group and information currently available to the company. Flora Food Group cautions readers that such statements involve certain risks and uncertainties that are difficult to predict and therefore it should be understood that many factors can cause actual performance and position to differ materially from these statements. Flora Food Group has no obligation to update the statements contained in this press release, unless required by law. The English language version of the press release is leading.

SOURCE Becel