Chefs Plate enters the $4 billion home meal replacement segment with launch of country's first-ever 15-minute meal kit

TORONTO, March 15, 2018 /CNW/ - Today, Chefs Plate, Canada's leading meal kit delivery company, announces the national launch of the country's quickest meal kit solution; the 15-minute meal kit. The new kit is a first in Canada offering fresh, par-cooked and pre-cut ingredients while being guaranteed to get dinner on the table in 15 minutes or less. The convenient 15-minute meal kit targets the home meal replacement segment (HMR) valued at $4B.

According to the NPD group, 75 per cent of all in home meals are typically prepared in 15 minutes or less as Canadians rely on more shortcuts in the kitchen. As a result, sales of home meal replacement have hit record volumes. Until now, HMR only included grab-and-go, ready-made foods. With the launch of 15-minute meal kits, Chefs Plate expands options within the segment as well as its addressable market beyond the $70B grocery segment.

"Now Canadians can get a fresh, healthy and delicious meal on the table faster than it takes to go and pick something up," said Jamie Shea, CEO and co-founder, Chefs Plate. "We're thrilled to deliver customers what they have asked us for –  a home cooked meal they can feel good about that's ready in 15 minutes or less."  

Chefs Plate's 15 Minute Meal plan is now available across the country. Earlier this year, Chefs Plate tested the kits in Ontario and Quebec. There, one in three existing Chefs Plate's 30-minute meal kit customers are increasing the number of kits they order each week to include the 15-minute meal kit offering.

Fifteen-minute meal kits are available in two-person and family plan options. They are delivered to customers' doors in refrigerated, recyclable boxes with step-by-step recipe instructions with ingredients like fresh produce that is washed and pre-cut, nutritious grains that are pre-cooked or sauces already prepared by Chefs Plate's talented culinary team.

Chefs Plate is the leader in the meal kit category in Canada as the only company in the space to have national reach. Steady growth is attributed to recipe innovation, a farm network that prioritizes freshness and local suppliers, cobranded partnerships and the company's increased efforts in Quebec where it recently relaunched its site and partnered with Quebec celebrity Bianca Gervais.

About Chefs Plate
Chefs Plate, Canada's leader in the meal-kit delivery market, provides pre-portioned, farm fresh ingredients with easy-to-follow recipes in refrigerated 30-minute and 15-minute meal kits conveniently delivered right to customers' homes. It's cooking made easy. As a food-tech company, its innovative business model connects people to local farmers and purveyors, re-investing in Canada's farm-to-table platform. For more information, please visit www.chefsplate.com, or connect via social media on Facebook, Twitter or Instagram.

SOURCE Chefs Plate

Media contacts: Andrew Findlater, [email protected], 416.659.1197; Victoria Kirk, [email protected], 416.558.4507