Choosing Wisely campaign launches in Canada

OTTAWA, March 26, 2014 /CNW/ - Choosing Wisely Canada is a campaign to help physicians and patients engage in conversations about unnecessary tests, treatments and procedures, and to help physicians and patients make smart and effective choices to ensure high-quality care. Under the leadership of Dr. Wendy Levinson and the Canadian Medical Association, in partnership with various national medical specialty societies, Choosing Wisely Canada launches in Ottawa on April 2, 2014.

Date:	April 2, 2014
Time:	10:00 a.m. (EDT)
Location:	Somerset West Community Health Centre, Boardroom, 55 Eccles Street, Ottawa
Speakers:	Dr. Wendy Levinson, Chair, Choosing Wisely Canada
	Dr. Chris Simpson, President-elect, Canadian Medical Association
	Dr. Pierre Harvey, French spokesperson, Canadian Medical Association

Members of the media may attend the media briefing on site or participate by teleconference. Telephone lines will open at 9:45 a.m. and the briefing will begin at 10:00 a.m. Reporters dialing in will be able to ask questions by telephone.

Dial-in number: 416-641-6150 / 800-952-5114
Instant replay: 905-694-9451 / 800-408-3053

The speakers will be available for interviews after the media briefing.

SOURCE: Canadian Medical Association

Lucie Boileau, Senior Advisor, Communications and Public Outreach, Canadian Medical Association, Phone: [phone], ext. 1266 | Cell. : 613-447-0866, [email protected]