CHRISTMAS COMES EARLY: MCMILLAN NAMED GLOBAL PREFERRED MARKETING AGENCY FOR
SIEMENS ENTERPRISE COMMUNICATIONS

OTTAWA, Dec. 13 /CNW/ - Siemens Enterprise Communications has selected M^cMillan as its preferred creative marketing partner. The three-year partnership will see M^cMillan tasked with strengthening the company's position as a global innovator in the explosive Unified Communications (UC) market, which brings together a range of communications technologies such as voice, video, email, conferencing, instant messaging, and mobile applications to create seamless collaborative communication for large and medium-sized organizations.

"For us, this is an amazing opportunity to work with a significant global player," remarks Gordon M^cMillan, company founder and Chief Creative Officer. "We painted a compelling vision of the company and they really saw how it could help them move their brand forward."

The Siemens Enterprise Communications marketing team, led by CMO Chris Hummel, selected M^cMillan over several other agencies after a rigorous selection process: "What really impressed us with M^cMillan is their ability to communicate the potential of what we can do for the customer. It's really easy to get lost in technological details. These guys know how to craft a compelling vision that transcends the technology and clearly shows our customers not only the value of Unified Communications but the unique value we bring to the UC equation."

M^cMillan will work closely with the client's marketing team to crystalize the brand message and to deploy a series of integrated marketing campaigns that will use a mix of traditional and non-traditional media and tactics.

About M^cMillan

M^cMillan is a creative agency focused on taking its clients' brands from where they are to where they ought to be. Based in Ottawa, Canada, M^cMillan works with a portfolio of international and Canadian clients, including CA Technologies, Canada Post, Canadian Medical Association, Dun & Bradstreet, Export Development Corporation, Hitachi Data Systems, and now Siemens Enterprise Communications.

About Siemens Enterprise Communications

Siemens Enterprise Communications is a premier provider of end-to-end enterprise communications, including voice, network infrastructure, and security solutions that use open, standards-based architectures to unify communications and business applications for a seamless collaboration experience. Jointly owned by The Gores Group and Siemens AG, Siemens Enterprise Communications companies include Siemens Enterprise Communications, Cycos, and Enterasys Networks.

For further information:

David Moore
Vice President, Client Services
M^cMillan
613-789-1234 x238
[email protected]