Chrysler Canada Announces Sale of Special Edition Fiat 500

• Inaugural run of Fiat Cinquecento (500) vehicles offered for sale in Canada
  
• Online reservation system will go live at 12:01 a.m. November 23
  
• Canadians can place their reservation at www.fiatcanada.com
  
• Fiat Cinquecento (500) Prima Edizione is a collector vehicle with unique numbered badge

WINDSOR, ON, Nov. 19 /CNW/ -Chrysler Canada is pleased to invite Canadian consumers to place a reservation for a limited edition version of the iconic Fiat 500.

At 12:01 a.m. on November 23, Chrysler Canada will open up an online program for Canadians to reserve a Fiat 500 Prima Edizione model.  A special production run of 500 vehicles will be offered to Canadians at www.fiatcanada.com for a $500 deposit.

"This is the first time in history that Chrysler Canada has offered a reservation program for a new vehicle," said Ed Broadbear, Vice President - Marketing, Chrysler Canada.  "This initiative is in response to the high level of interest surrounding the launch of the Fiat 500, and the large number of Canadian consumers who have become passionate Fiat Followers on our Fiat Canada website, Facebook page and Twitter channel."

The Fiat 500 Prima Edizione models are collector vehicles with a unique numbered badge. The Prima Edizione will be exclusively available in three colours: Bianco (White), Rosso (Red) and Grigio (Gray).  Two equipment levels will be offered, and the vehicle features the state-of-the-art 1.4-litre MultiAir® engine coupled with a manual five-speed transmission. The MultiAir system significantly reduces emissions while improving fuel economy and power delivery by up to 10 per cent when compared with similar engines.

Buyers can take delivery of their Prima Edizione at the Fiat dealership of their choice.  The Prima Edizione reservation deposit will be applied toward the final purchase price of the vehicle, and is fully refundable at any time up to the date that the vehicle purchase agreement is completed.

Interested Canadian consumers can already register to receive updates on the Prima Edizione by signing up to become a "Fiat Follower" at www.fiatcanada.com 

About Chrysler Canada
Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 85th anniversary in 2010. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler and Chrysler 300.

Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology - from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded lineup of fuel-efficient vehicles well-suited to Canadian customer needs.

Corporate Website: http://www.chryslercanada.ca

Additional information and news from Chrysler is available at http://www.media.chrysler.com.

For further information:

Mary  Gauthier
[phone] (office)
[phone] (cell)
[email protected]