Chrysler Canada Selects Dealers to Represent Fiat Brand in Canada

WINDSOR, ON, Nov. 18 /CNW/ - Chrysler Canada today announced that it has selected 58 dealers to initially represent the Fiat brand in Canada.

This group of dealers will be the first to sell the 2012 Fiat 500 (Cinquecento). The Fiat brand marks its return to the North American market this week with the reveal of the 2012 Fiat 500 at the Los Angeles International Auto Show.

The Fiat 500 combines the best of European technology and Italian style and was recognized as the 2008 European Car of the Year. The 2012 Fiat 500 is equipped with Fiat's highly fuel-efficient 1.4 litre MultiAir® four-cylinder engine. Production of the Fiat 500 begins in December of this year.

Canadian dealers were selected to represent the Fiat Brand based on their location, the establishment of a dedicated Fiat area, and proven sales and customer service expertise.

"We received many very unique and promising proposals from our Canadian dealers," said Reid Bigland, President and CEO of Chrysler Canada. "The enthusiastic and innovative concepts proved that they 'get' what the Fiat brand is all about, and bodes well for the successful launch of the brand here in Canada."

The following dealerships will add the Fiat Brand to their organization:

Eastern Region
Brampton Chrysler Dodge Fiat, Brampton ON
Capital Dodge Chrysler Jeep Fiat, Kanata ON
Downsview Chrysler Fiat, Toronto ON
Georgetown Chrysler Dodge Jeep Fiat, Georgetown, ON
Halifax Chrysler Dodge Fiat, Halifax NS
Islington Chrysler Fiat, Toronto ON
Johnston Motor Sales, Hamilton ON
J. Lockwood Chrysler Fiat, Oakville ON
North York Chrysler Jeep Dodge Fiat, Toronto ON
Ontario Chrysler Jeep Dodge Fiat, Mississauga ON
Oxford Dodge Chrysler Fiat, London ON
Peel Chrysler Jeep Dodge Fiat, Mississauga ON
Performance Chrysler Dodge Jeep Fiat, St. Catharines ON
Pinnacle Chrysler Jeep Dodge Fiat, Windsor ON
Raceway Chrysler Fiat, Toronto ON
The Remo Ferri Group Of Automobiles, Vaughan ON
Team Chrysler Jeep Dodge Fiat, Mississauga ON
Windsor Chrysler Fiat, Windsor ON

Quebec
Automobiles A. Gosselin, St-Nicolas QC
Capitale Chrysler Fiat Quebec, Quebec City QC
Automobiles Bernier et Crepeau, Trois-Rivieres QC
Desmeules Dodge Chrysler Jeep Fiat, Laval QC
Des Sources Dodge Chrysler Fiat, Montreal QC
Elite Chrysler Jeep Fiat, Sherbrooke QC
Excellence Dodge Chrysler Fiat, St-Eustache QC
Girard Automobile, Repentigny QC
Holand Chrysler Dodge Jeep Fiat, Montreal QC
J.D. Dodge Chrysler Fiat, Quebec City QC
Joliette Dodge Chrysler Fiat, Joliette QC
Kollbec Gatineau Chrysler Jeep Fiat, Gatineau QC
L'Etoile Dodge Chrysler Fiat, Jonquiere QC
Levis Chrysler Dodge Jeep Fiat, Levis QC
Longue Pointe Chrysler Fiat, Montreal QC
Pie IX Dodge Chrysler Fiat, Montreal QC
Pointe Aux Trembles Dodge Chrysler Jeep Fiat, Pointe-Aux-Trembles QC
Rondeau Chrysler Jeep Dodge Fiat, St-Jean-Sur-Richelieu QC
St-Hyacinthe Chrysler Jeep Dodge Fiat, St-Hyacinthe QC
Saint-Jerome Chrysler Jeep Dodge Fiat, St-Jerome QC
Trois Diamants Auto, Mascouche QC

Western Region
Auto Clearing, Saskatoon SK
Bridge City Chrysler Dodge Jeep Fiat, Lethbridge AB
Capital Chrysler Jeep Dodge Fiat, Edmonton AB
Carter Dodge Chrysler Fiat, Burnaby BC
Columbia Chrysler Dodge Jeep Fiat, Richmond BC
Crosstown Chrysler Jeep Dodge Fiat, Edmonton AB
Derrick Dodge Fiat, Edmonton AB
Eastside Dodge Chrysler Fiat, Calgary AB
Grande Prairie Chrysler Jeep Dodge Fiat, Grande Prairie AB
Kelowna Chrysler Dodge Jeep Fiat, Kelowna BC
Langley Chrysler Dodge Jeep Fiat, Langley BC
Maple Ridge Chrysler Jeep Dodge Fiat, Maple Ridge BC
Marine Chrysler Dodge Jeep Fiat, Vancouver BC
Pembina Chrysler Dodge Jeep Fiat, Winnipeg MB
Renfrew Chrysler Fiat, Calgary AB
Sherwood Park Dodge Chrysler Jeep Fiat, Edmonton AB
Steinbach Dodge Chrysler Fiat, Steinbach MB
Wille Dodge Chrysler Fiat, Victoria BC
Winnipeg Dodge Chrysler Fiat, Winnipeg MB

Additional dealers are expected to be added over the coming months, resulting in a Fiat dealer network that will be appropriately sized to serve the market opportunity.

Limited Edition Fiat 500 Prima Edizione

At 12:01 a.m. on November 23, Chrysler Canada will launch an online program for Canadians to reserve a limited edition version of the Fiat 500. A special production run of 500 Fiat Cinquecento (500) models will be offered to customers at www.fiatcanada.com. These Fiat 500 Prima Edizione models are collector vehicles with a unique numbered badge. More information will be made available when the reservation system launches, but interested consumers can already register to receive updates on the Prima Edizione by signing up to become a "Fiat Follower" at www.fiatcanada.com.

About Chrysler Canada

Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 85th anniversary in 2010. Chrysler Canada's product lineup features some of the world's most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler and Chrysler 300.

Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world's leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology - from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded lineup of fuel-efficient vehicles well-suited to Canadian customer needs.

Corporate Website: http://www.chryslercanada.ca
 
 
Additional information and news from Chrysler is available at http://www.media.chrysler.com.  

For further information:

Mary Gauthier
[phone] (office)
[phone] (cell)
[email protected]