CIBC launches new campaign encouraging Canadians to SWITCH

Clients can save when they switch their banking to CIBC with great incentives paired with the right advice

TORONTO, March 4 /CNW/ - CIBC (TSX, NYSE: CM) is launching a new marketing campaign to encourage Canadians to make the SWITCH to CIBC. Targeted at attracting new clients and consolidating more business with current CIBC clients with a range of great offers and incentives, the campaign explains the benefits of making CIBC their primary financial institution.

"Not only does this campaign present Canadians with opportunities to save when they switch their banking to CIBC, it also highlights our leading advice capabilities, and leverages the strength of all our business offers to ultimately deliver an exceptional banking experience and great value," said Stephen Forbes, Executive Vice-President of CIBC Marketing, Communications and Public Affairs.

The campaign features incentives for Canadians to switch their mortgages, lines of credit, business banking and everyday banking accounts to CIBC. The campaign will also promote CIBC's leading online and mobile banking capabilities, as well as CIBC's comprehensive advice capabilities, including the Financial HealthCheck.

Delivering extensive reach through a broad range of media including TV, print, streetcar wraps, online and radio advertisements, the SWITCH campaign will begin this week. With a focus on a range of products, the campaign will complement our ongoing brand enterprise and "It's Worth A Talk" advertising campaigns.

To learn more about SWITCH special offers, please visit www.cibc.com.

CIBC (CM: TSX;NYSE) is a leading North American financial institution with nearly 11 million personal banking and business clients. CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada, in the United States and around the world. You can find other news releases and information about CIBC in our Press Centre on our corporate website at www.cibc.com.

For further information: Media contact: Doug Maybee, Director, External Communications and Media Relations, [phone] or [email protected]