CIBC provides the Best Mobile Banking Experience for Canadians according to 2019 Surviscor Rankings

TORONTO, July 4, 2019 /CNW/ - CIBC provides the best overall mobile banking experience in the Canadian digital banking landscape according to Surviscor's 2019 Canadian Mobile Banking scorCard Review. CIBC regained its 2017 number one ranking from rival Scotiabank who fell to 11^th place after its newest launch. Tangerine re-entered the top 3 finishing with a 2^nd place ranking while RBC Royal Bank rounded up the top 3 for the first time. Coast Capital Savings was the credit union winner finishing in a tie for 4^th with National Bank.

2019 Surviscor Mobile Banking Rankings
1	CIBC	92%
2	Tangerine	90%
3	RBC Royal Bank	88%
4	National Bank	79%
5	Coast Capital Savings	79%
6	Desjardins	71%
7	TD Canada Trust	68%
8	Simplii Financial	68%
9	BMO Bank of Montreal	68%
10	Conexus Credit Union	67%
11	Scotiabank	66%
12	Meridian Credit Union	58%
13	motusbank	58%
14	ATB Financial	57%
15	Alterna Bank	55%
16	Vancity	54%
17	EQ Bank	52%
18	Manulife Bank	51%
19	Blueshore Financial	51%
20	Alterna Savings	48%
21	Motive Financial	43%
22	HSBC Canada	33%
23	Laurentian Bank	18%

The scorCard Review, now in its 5^th year, is the most comprehensive analysis in North America providing an impartial assessment of the overall mobile-based customer experience at Canadian banking institutions. "The last 12 months has been one of the busiest spans on record with major changes in the mobile platforms Canadians are using for their everyday banking needs" said Glenn LaCoste, President of Surviscor Inc. "Our concern is that the firms are relying too much on presentation features at the expense of functionality, something Canadians should pay attention to as they are very fortunate to have some of the best financial service firms in the world and so many choices to consider. We congratulate CIBC for its ongoing commitment to leading-edge digital services that closely mirror its traditional online experience, something that is missing at many of the larger Canadian firms" added Mr. LaCoste.

Surviscor's proprietary scorCard methodology measured 2600 objective usage-related questions over 300 experience related criteria divided into 23 sub-categories and 5 main categories. CIBC was awarded one category honour and 7 sub-category honours along with its overall honour.  

For further information on the main categories, results and more detailed analysis on the firms reviewed, visit www.surviscor.com, contact Surviscor at 1-866-299-7267 or email [email protected].

About Surviscor Inc.

Surviscor is a North American leader in the analysis and ranking of Canadian digital customer experiences provided by service firms. Surviscor's popular digital brokerage and banking reviews are powered by its proprietary scorCard methodology, identifying the BEST and WORST digital customer experiences. All studies and analyses serve as industry benchmarks for consumers and industry participants by identifying digital offerings considered to be leading-edge as compared to the industry standard.

SOURCE Surviscor

Surviscor Inc., Mr. LaCoste, President, [phone] mobile, [email protected], www.surviscor.com