Deadpool & Wolverine Hits $1 Million Pre-Sales Milestone
TORONTO, June 13, 2024 /CNW/ - (TSX: CGX) – Cineplex, Canada's leading entertainment and media company, reported box office revenues of $33.9 million for May 2024, representing 71% of the same month in 2023. Year-to-date, Cineplex continues to outperform the North American box office relative to 2019 by 4.76%.
Leading the box office in May were Kingdom of the Planet of the Apes, The Fall Guy, Furiosa: A Mad Max Saga and IF, accounting for 59% of the month's box office revenue. Cineplex's guests continue to choose a more elevated movie-going experience with Kingdom of the Planet of the Apes generating 55.9% of box office revenues from premium experiences and Furiosa: A Mad Max Saga, generating 77.6% from premium experiences.
Cineplex continued to deliver strong performance from its content broadening strategy with international content accounting for 7.9% of the May 2024 box office, compared to its North American peers at 1.7%. The top three international films for the month were Shinda Shinda No Papa, Je Jatt Vigarh Gya and Shayar.
"Looking ahead, the summer box office is starting to warm up with Deadpool & Wolverine reaching $1 million in pre-sales at Cineplex, in advance of its July 26th opening, outperforming Deadpool and Deadpool 2's pre-sales," said Ellis Jacob, President and CEO, Cineplex. "There is something for everyone with Bad Boys: Ride or Die, Inside Out 2, A Quiet Place: Day One, Despicable Me 4, Twisters and Alien: Romulus. With the remnants of the strikes behind us, we look to a stronger box office for the second half of 2024."
Period |
2019 Box Office |
2023 Box Office |
2024 Box Office |
2024 as a |
2024 as a |
January |
$52,034 |
$45,743 |
$37,620 |
72 % |
82 % |
February |
$41,892 |
$36,950 |
$28,222 |
67 % |
76 % |
March |
$62,571 |
$40,644 |
$59,219 |
95 % |
146 % |
Q1 Total |
$156,496 |
$123,338 |
$125,061 |
80 % |
101 % |
April |
$63,759 |
$61,278 |
$29,183 |
46 % |
48 % |
May |
$68,698 |
$47,514 |
$33,936 |
49 % |
71 % |
(i) Balances are in thousands of dollars. |
|||||
Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of nearly 170 movie theatres and location-based entertainment venues. In addition to being Canada's largest and most innovative film exhibitor, the company operates Canada's favourite destination for 'Eats & Entertainment' (The Rec Room), complexes specially designed for teens and families (Playdium), and an entertainment concept that brings movies, amusement gaming, dining, and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in digital commerce (CineplexStore.com), alternative programming (Cineplex Events), motion picture distribution (Cineplex Pictures), cinema media (Cineplex Media) and digital place-based media (Cineplex Digital Media). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada's largest entertainment and lifestyle loyalty program.
Proudly recognized as having one of the country's Most Admired Corporate Cultures, Cineplex employs over 10,000 people in its offices and venues across Canada. To learn more, visit Cineplex.com.
Certain statements and/or information in this news release (identified by words such as "may", "will", "could", "should", "would", "suspect", "outlook", "believe", "plan", "anticipate", "estimate", "expect", "intend", "forecast", "objective" and "continue" (or the negative thereof), and words and expressions of similar import, and similar expressions suggesting future events or future performance are intended to identify forward-looking statements. Such forward-looking statements are based on expectations and assumptions made by Cineplex and are subject to risks and uncertainties which may be beyond Cineplex's control. A comprehensive discussion of risks that may impact Cineplex can be found in Cineplex's public reports and filings, including those described in Cineplex's Annual Information Form for the year ended December 31, 2022 ("AIF"), and the management's discussion and analysis for the year ended December 31, 2023 ("Annual MD&A"), which are available under the Company's profile on Sedar+ (www.sedarplus.ca). The foregoing list of factors that may affect future operations and results is not exhaustive. Readers are cautioned that undue reliance should not be placed on forward-looking statements as actual operations and results may vary materially from the beliefs, plans, objectives, expectations, anticipations, estimates and intentions expressed in such forward-looking statements. Cineplex does not undertake to update, correct or revise any forward-looking statements as a result of any new information, future events or otherwise, except as may be required by applicable law.
SOURCE Cineplex
For more information, contact: Investors: Mahsa Rejali, Vice President, Corporate Development & Investor Relations, Cineplex, [email protected]; Cineplex Media Relations: Michelle Saba, Vice President, Communications, Cineplex, [email protected]
Share this article