City Chase Blasts Through Calgary

Urban Adventure Series Challenges You To Do More In 6 Hours Than Most Would All Summer

TORONTO, June 6, 2012 /CNW/ - City Chase, The World's Largest Urban Adventure Series has just embarked on a four month odyssey of adventure and adrenaline pumping challenges for over 10,000 Canadians across the country.  Its second stop of Laughter, Adventure and Discovery is in Calgary on Saturday, June 9.

"Things are about to get bigger, better and wilder in Calgary!" said Dave Nash, Vice-President and partner, InField Marketing Group (creators of City Chase). "Calgary is one of our biggest, highest fundraising and fastest growing markets."

In City Chase, teams of two must find and complete challenges hidden throughout Calgary based on clues they will receive.  Chasers will start at Eau Claire Market and will do more in 6 hours than most would all summer.

"City Chase is designed to push people out of their comfort zone, showcase the city, its history and culture," said Nash.  "We design challenges based on four principles: physically demanding, mentally taxing, laughter inducing or just plain jaw-dropping."

Calgary has become the lynchpin market for Right To Play fundraising with over $60,000 raised last year.  This year Chasers will be looking forward to competing against over 1,200 fundraising participants.  The winner of each regional event will compete in the 2012 City Chase Canadian Championships in Whitehorse, Yukon where they will endure over 40 hours of grueling competition.  This year's grand prize is a two-week mega adventure to Tanzania including Kilimanjaro and the Serengeti valued at $10,000 courtesy of Intrepid Travel.

A creation of InField Marketing Group, City Chase is a global consumer event series, offering unique experiential 1-day adventures that have toured various major markets throughout the world. Based in Toronto, InField Marketing Group has already successfully executed City Chase events in major markets across Canada, Europe, Australia, Asia and the United States. The City Chase Series has been recognized as Canada's Best Sporting Event each of the past seven years and has been the World's Largest Urban Adventure Series since 2004.

Video with caption: "Video: Calgary sneak peek". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120606_C6623_VIDEO_EN_14818.mp4&posterurl=http://photos.newswire.ca/images/20120606_C6623_PHOTO_EN_14818.jpg&clientName=City%20Chase&caption=Video%3A%20Calgary%20sneak%20peek&title=CITY%20CHASE%20%2D%20City%20Chase%20Blasts%20Through%20Calgary&headline=City%20Chase%20Blasts%20Through%20Calgary

Image with caption: "Have you ever had a dance party with 1,000 new friends? Do more in 6 hours than most would all summer. (CNW Group/City Chase)". Image available at: http://photos.newswire.ca/images/download/20120606_C6623_PHOTO_EN_14816.jpg

Image with caption: "Have you ever shot a fire hose? Do more in 6 hours than most would all summer. (CNW Group/City Chase)". Image available at: http://photos.newswire.ca/images/download/20120606_C6623_PHOTO_EN_14817.jpg

MEDIA CONTACT

Jef Moore
Communications Manager
InField Marketing Group
[email protected] 
905.407.4163