CLOTHESLINE® ANNOUNCES INAUGURAL FALL CAMPAIGN

Canadian Diabetes Association's Clothesline^® program challenges Canadians to donate 10 million kilograms of clothing and household items this Fall

TORONTO, Sept. 9 /CNW/ - With a chill in the air, fall is quickly approaching and what to wear for the season is on our minds.  The Canadian Diabetes Association's Clothesline^® program needs your reusable clothing and small household item donations to reach its goal of collecting 10 million kilograms across Canada this fall. "The evolution of donating" fall campaign kicks off September 9, continuing until November 5.  This community driven initiative will help the more than 9 million Canadians living with diabetes or prediabetes. 

"We are very proud to celebrate 25 years of service in communities across Canada," said Janelle Robertson, Executive Director, Business Operations, Canadian Diabetes Association. "This fall campaign focuses on letting Canadians know that Clothesline^® accepts much more than clothing - items like books, kitchen wares, toys, small appliances and much more are also picked up."

Donors can schedule a free pick-up by visiting diabetes.ca/promise or by calling 1-800-505-5525. When donors call and schedule a pick-up by October 31 and mention the word "EVOLUTION," they will be entered into a draw to win an Apple^® Iphone 4*. Clothesline^® happily accepts reusable clothing, all cloth based items, shoes, boots, books, toys, kitchen wares, small appliances and much more.

Please visit diabetes.ca/clothesline for more information.

About Clothesline^®
When you donate to Clothesline^®, you are helping Canadians living with diabetes and helping to protect our environment.  Last year alone, Clothesline^® diverted more than 42 million kilograms of clothing and household items from our landfills. This translates into a savings of 767 million kWh of energy and reduces our donors' carbon footprint by 107 million kilograms of CO2 emissions. This energy savings is enough to power more than 43 thousand households for an entire year.

About the Canadian Diabetes Association
Across the country, the Canadian Diabetes Association is leading the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure. We are supported in our efforts by a community-based network of volunteers, employees, healthcare professionals, researchers and partners. By providing education and services, advocating on behalf of people with diabetes, supporting research and translating research into practical applications - we are delivering on our mission. For more information, please visit diabetes.ca or call 1-800-BANTING (226-8464).

*Some conditions apply, please visit diabetes.ca/clothesline for further details on Contest Rules & Regulations.

For further information:

or to schedule an interview, please contact:

Clayton S. Claveau
Canadian Diabetes Association
Tel : [phone]
[email protected]