VANCOUVER, April 11, 2013 /CNW/ - COBS Bread was honoured with two awards on April 8, 2013 during a Gala Awards Presentation at the 22nd annual Canadian Franchise Association (CFA) National Convention. Along with being awarded the CFA's 2013 Corporate Citizen Award, COBS was named a third time recipient of the Franchisees' Choice designation.
The Corporate Citizen Award recognizes a franchise system that has demonstrated genuine and ongoing concern and support for a community or social service group. Award recipients are selected based on their philanthropic innovation, support and impact to the community. Elements taken into consideration include involvement throughout the franchise system and integration into the corporate culture, profile given to the support recipient organization(s), sustainability, innovation in how funds are raised, demonstrated benefit to the community, and amount of funds raised.
"COBS Bread was selected for this award for their various fundraising initiatives including the donations from the grand opening of new bakeries, their partnership with Big Brothers Big Sisters of Canada and their End of Day Giving and Dough Raiser Programs" said Lorraine McLachlan, President and CEO of the CFA. "The combined impact of these programs is impressive and, in many ways, unique."
"We are honoured to be awarded with the Corporate Citizen Award" said John Gilson, Vice President of COBS Bread. "Community connections are integral to the corporate culture at COBS Bread. We pride ourselves on being the local baker and being a contributing member of our local communities."
The Franchisees' Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. Franchisees were asked to assess their franchisor in key areas of the franchise business model, including the franchisee selection process; franchisee Information package; leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee. This designation is part of the CFA Awards program recognizing excellence in franchise operations and celebrating the mutually-rewarding relationship between a franchise system and its franchisees. In order to qualify the franchisor must be a CFA Franchise System Member, have been franchising for three or more years and have demonstrated dedication to following the CFA's best practices.
For more information about the CFA Awards program, the Corporate Citizen Award and Franchisees' Choice designation including a full list of winners, visit www.awardsprogram.ca.
About COBS Bread
COBS Bread is part of the world's most successful franchise bakery network - Bakers Delight - an Australian-owned company. Bakers Delight has been in operation for more than 30 years and has more than 700 bakeries across Australia, New Zealand and Canada where the company operates as COBS Bread. All of COBS' baked goods are made on the same day they are sold ensuring that everything is fresh and delightful. Any unsold items are donated daily to various local charities and food banks.
For more information about COBS Bread, please visit www.cobsbread.com.
About the Canadian Franchise Association (CFA)
With more than 500 corporate members nation-wide, representing many of Canada's best-known brands, the Canadian Franchise Association is the national voice for franchising in Canada and works with all levels of government to ensure the development of industry-made solutions. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs and publications. For more information, visit www.cfa.ca.
Video with caption: "Video: COBS Bread was awarded the Canadian Franchise Association's Corporate Citizen Award on April 8, 2013 for their long-standing commitment to communities across the country. COBS Bread has released their nomination video that highlights their corporate giving programs.". Video available at: http://www.youtube.com/watch?v=i911SfwVF3s
SOURCE: COBS Bread
Media Contacts:
Debbie Roque
Marketing Manager
COBS Bread
604-296-3500
[email protected]
Kenny Chan
Senior Manager, Communications
Canadian Franchise Association
416-695-2896 ext. 232
[email protected]
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