Coca-Cola Canada and Visa payWave bringing innovation to the Vancouver 2010
Olympic and Paralympic Winter Games

TORONTO , Jan. 11 /CNW/ - Visa Inc. (NYSE: V), a worldwide sponsor of the Vancouver 2010 Olympic and Paralympic Winter Games announced today in Canada that 550 Coca-Cola vending machines will be equipped with Visa payWave(TM) contactless payment terminals. The majority of the Visa payWave enabled vending machines will be located in official venues for the Vancouver 2010 Olympic and Paralympic Winter Games, including the Olympic and Paralympic Villages in Whistler and Vancouver and two Vancouver training centres.

Coca-Cola Canada is the latest organization to offer the speed and convenience of Visa payWave, allowing customers to simply "wave and go" when buying a thirst-quenching Coca-Cola product from a convenient vending machine.

"Spectators at the Games will definitely appreciate the speed of Visa payWave when they can grab their Coke with a quick wave of the card, leaving enough time to get back to their seats for the next event," said Mike Bradley , Head of Products, Visa Canada . "As the only card accepted at the 2010 Winter Games, we're thrilled to join forces with Coca-Cola Canada and help make the Games experience quicker and easier for fans and athletes."

"Equipping our vending machines with Visa payWave(TM) will provide our customers with an increased level of convenience and enhance their overall Games experience," said Jeff Kirkland , Vice-President, On-Premise Sales, Coca-Cola Bottling Company.

The use of Visa payWave-enabled Visa cards and point-of-sale terminals in Canada is closely aligned with Visa Canada's migration to chip card technology. Visa employs a layered approach to its fraud prevention efforts, meaning both the Visa payWave card and the Visa payWave terminal have built-in measures to help heighten security efforts.

About Visa

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks-VisaNet-that is capable of handling more than 10,000 transactions a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.

Coca-Cola in Canada

The Coca-Cola Company is the world's largest beverage company. In Canada , the Company is represented by its subsidiary, Coca-Cola Ltd. (Coca-Cola in Canada ). Coca-Cola is Canada's largest beverage company. Coca-Cola in Canada markets three of Canada's top nonalcoholic sparkling beverage brands, Coca-Cola, Diet Coke and Sprite, and the leading ready-to-drink tea: Nestea. In addition, our subsidiary is the largest juice and juice drinks company with Minute Maid, Five Alive and Fruitopia. The Company also markets DASANI, PowerAde and other hot and cold beverages.

For more information about Coca-Cola in Canada , please visit our website at www.cocacola.ca or our parent company's website at www.thecoca-colacompany.com.

For further information: Teri Broughton, Visa Canada, [phone], [email protected]; Sally Jacquart, Coca-Cola Bottling Company, [phone], [email protected]; Sarah Van Lange, Fleishman Hillard, [phone], [email protected]