Collaboration between Korean drama and modern tea brand for the first time: The King: Eternal Monarch X THE ALLEY

Highly popular cast paired with high-quality aesthetic drinks

TORONTO, April 20, 2020 /CNW/ - SBS TV's Friday drama The King: Eternal Monarch starring Lee Min-ho, Kim Go-eun has been long awaited and finally premiered on April 17^th. The King: Eternal Monarch is not only the first work of Lee Min-ho after being discharged from military service, the drama is also written by renowned screenwriter Kim Eun-sook. The female lead actress, Kim Go-eun from Goblin is also one of the top A-list actresses in South Korea. Therefore, the quality is definitely guaranteed.

The Alley - premium bubble tea brand collaborates with A-list cast in latest SBS Korean drama on Netflix (CNW Group/The Alley)

Korean dramas always provide viewers unique viewing experiences, part of the reasons why they often collaborate and work with different brand industries. Viewers have become accustomed to seeing various food, cosmetics and home appliances brands featured in dramas. The production team from The King: Eternal Monarch has decided to move away from what is thought to be conventional and collaborated with THE ALLEY. As a modern tea with more than 300 stores worldwide and focusing on aesthetic drinks, THE ALLEY has stood out and became the first tea brand to do sponsorship collaboration with a top-listed Korean drama.

THE ALLEY participated in this drama production to support the leading actor/actress and production team to provide the audience not only with pleasing aesthetics but also the taste of life. Viewers will get to experience the values of THE ALLEY - original design, high end environment which will appear in the drama. THE ALLEY has also designed a series of drinks such as Blueberry Flavoured Milk Tea, Chamomile Oolong Tea, Berry Flavoured Tea and other steep-at-home tea bags. All of these unique products will be continuously released globally after the broadcast of this drama and will create a new trend in the bubble tea industry.

The King: Eternal Monarch not only has drawn much attention from South Koreans, it has definitely received high anticipation from viewers all over the world as well. With the plot itself and the sponsorship from THE ALLEY, the hype is definitely worth the wait! The King: Eternal Monarch will premiere on the 17^th of April and will be available every Friday and Saturday evenings on SBS TV Channel and Netflix. Fans from around the world will get to witness the charisma and aesthetic value brought to you by The King and THE ALLEY.

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ABOUT THE ALLEY CANADA:

Recognized for its selection of premium tea and ingredients, The Alley is most famously known for its artisanship in beverage aesthetics.  Its signature Deerioca - tapioca pearls slow-cooked in brown sugar lava - gained international fame since the brand debuted in Taiwan in 2013.  In addition to branches in Asia, Europe, Australia and the United States, the first Canadian branch was established in Toronto in 2016 and now has over 20 locations in Vancouver, Calgary, Edmonton, and Montreal.  For more information, visit the-alley.ca or Instagram @TheAlley.ca.

SOURCE The Alley

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