CONCERNED SHAREHOLDERS OF AUGEN GOLD REMIND FELLOW SHAREHOLDERS THAT THE
SEPTEMBER 27, 2010 DEADLINE TO VOTE THEIR BLUE PROXY IS FAST APPROACHING

• Momentum behind Concerned Shareholders
• Stark contrast between current Board and Management destroying value, and Concerned Shareholders' plans to create real value
• Management has not explained why they continue to dilute the holdings of shareholders

TORONTO, Sept. 23 /CNW/ - Augen Capital Corp. ("Augen Capital") (TSX-V: AUG) and Envoy Capital Group Inc. ("Envoy Capital") (NASDAQ: ECGI /  TSX: ECG), (the "Concerned Shareholders"), remind fellow Augen Gold Corp. ("Augen Gold" or the "Company") (TSX-V: GLD) shareholders to vote their BLUE proxy before the upcoming September 27, 2010, 5:00 p.m. (Toronto Time) deadline.

SHAREHOLDERS FACE A CLEAR CHOICE:

ACHIEVING VALUE CREATION AND CREATING A BETTER FUTURE FOR AUGEN GOLD - BLUE PROXY

OR

BEING TOLD ABOUT VALUE CREATION

"When faced with a decision like the one before them, I recognize that shareholders can be overwhelmed by the amount of conflicting information," said Peter F. Chodos, President and Chief Executive Officer of Augen Capital, speaking on behalf of the Concerned Shareholders. "Clearly, shareholders are focusing their attention where they should - on the significant gap between what Management says and their actions. Given the opportunity to create a better future for Augen Gold, shareholders are voting the BLUE proxy in advance of the 5:00 p.m. (Toronto Time) September, 27, 2010 voting deadline."

The time for change is now. BLUE proxies are being voted FOR the Concerned Shareholders' director nominees, but shareholders are reminded that every vote counts. Shareholders of Augen Gold have a unique opportunity to create a better future for their investment by voting BLUE. There are a number of reasons for the increasing momentum behind the Concerned Shareholders:

• Management has gone out of their way to distract Augen Gold shareholders from their continued failure to create value for shareholders and have in fact caused value destruction. Since the August 19, 2010 record date, Augen Gold has issued an additional 8,986,354 shares or 12% of the issued and outstanding shares.
  
  
• The current Board and Management are taking bonuses for the dilutive share issues Augen Gold is undertaking. At June 30, 2010, related party transactions show that select companies beneficially controlled by certain directors of Augen Gold and a director of Augen Gold charged Augen Gold $225,000 for a bonus for completing the second quarter financing.
  
  
• Augen Gold has spent an inordinate amount of money on legal matters having nothing to do with the operations of the Company. Most recently, the Company has incurred significant legal and other costs in connection with its twice-postponed annual meeting as the Board and Management team entrench themselves at the expense of shareholders.
  
  
• The Concerned Shareholders have presented a straightforward value creation plan that will benefit all shareholders. Highlights of the plan include: Moving the stalled process of defining and providing a NI 43-101 compliant resource estimate at the Jerome Mine forward; commencing a drilling program in the vicinity immediately adjacent to the significant Trelawney Resources Cote Lake discovery; realizing the potential of the property in the Swayze Greenstone Belt; and exploring potential strategic partnerships and value-creating transactions.
  
  
• The Concerned Shareholders' director nominees have the requisite experience and plan for value creation that will benefit all shareholders and take Augen Gold to the next level.

Vote the BLUE proxy by September 27, 2010

To allow Augen Gold to move forward and create value for all shareholders, fellow Augen Gold shareholders need to  vote  their  BLUE  proxy  to  ensure  it  is  received  by  Kingsdale  Shareholder  Services  prior to the September  27,  2010,  5:00  p.m. deadline.  For  assistance  with  voting  your  BLUE  proxy,  contact  Kingsdale Shareholder  Services  at  1-888-518-1557  or  go  to  www.augencc.com for more  information.  Vote only the BLUE proxy FOR:

• The election of the Concerned Shareholders' nominees (Peter F. Chodos, Stephen C. Johnson, Hugh Aird and Judith Baker) as directors of Augen Gold;
  
  
• The appointment of the auditors; and 
  
  
• The re-approval of the stock option plan 

About the Concerned Shareholders

Augen Capital is the founding shareholder and Envoy Capital is one of the earliest shareholders of Augen Gold.  Augen Capital owns 11,519,010 common shares of Augen Gold, representing a 15.03% ownership interest.  Envoy Capital owns 3,118,250 common shares of Augen Gold, representing a 4.07% ownership interest.  Together, the Concerned Shareholders represent a 19.1% ownership interest, a significant stake in Augen Gold.  Augen Capital is a Toronto based public merchant bank specializing in the financing of and investment in resource companies and projects. 

For assistance voting the BLUE proxy please contact:

Kingsdale Shareholder Services, Tel: [phone]

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This news release contains forward looking statements. These statements are based on certain factors and assumptions as set forth in this news release including expected growth, results of operations, performance and business prospects and opportunities. While Augen Capital considers these factors and assumptions to be reasonable based on information currently available, they may prove to be incorrect. A number of factors could cause actual results to differ materially from those in the forward looking statements, including, but not limited to results of exploration, project development, reclamation and capital costs of the companies in the merchant banking portfolios ("investee companies"), and Augen Capital's financial condition and prospects, could differ materially from those currently anticipated in such statements for many reasons such as: changes in general economic conditions and conditions in the financial markets; changes in demand and prices for the minerals the investee companies expect to produce; litigation, legislative, environmental and other judicial, regulatory, political and competitive developments; technological and operational difficulties encountered in connection with the activities of Augen Capital and investee companies. Additional risks and uncertainties can be found in our Management's Discussion and Analysis and in filings with the Canadian provincial securities commissions. Forward looking statements are given only as at the date of this news release and Augen Capital disclaims any obligation to update or revise the forward looking statements, whether as a result of new information, future events or otherwise.

For further information:

Manish Z. Kshatriya, Chief Financial Officer, Augen Capital Corp.
Tel: [phone] or Toll free: 1-888-442-8436
[email protected]