A new partnership promising more to baseball fans across Canada
TORONTO, March 29, 2018 /CNW/ - Coors Light Canada is proud to be the Official Beer of Major League Baseball, serving refreshment, access, and new experiences to the many baseball fans coast-to-coast. The 2018 regular season kicks off today, marking the start of the new partnership.
Beyond sport, baseball reminisces those long summer days spent in good company, making lasting memories. To let the scene really fall into place, crack open a Coors Light to quench the craving for refreshment. What could be more picture perfect?
Coors Light is already associated with baseball south of the border, with numerous MLB team affiliations. In Canada, the focus is to spread everything that baseball is and represents, especially to those who can't attend live games, but tune in from home or the bar.
"We're excited to play a big role in baseball and everything it represents this summer," says Chris Waldock, Senior Marketing Director for Coors Light Canada. "Ultimately, we want to bring fans closer to the game through our season-long programming and unique experiences, like our Northern Invasion rivalry trips, and All-Star Game and World Series fan experiences."
The MLB joins the Toronto Raptors, Montreal Canadiens, several CFL teams, and national softball leagues in Coors Light's range of sports partnerships in Canada. Proud beer sponsor of sports celebration and culture, Coors Light plays the role of refreshment in every fan's experience.
Follow Coors Light on social throughout the season for news, contests, announcements, and more:
Facebook: Facebook.com/CoorsLightCanada
Instagram: @CoorsLightCanada
Twitter: @CoorsLightCA
About Molson Coors
With a story that starts in 1774, Molson Coors has spent centuries defining brewing greatness. As one of the largest global brewers, Molson Coors works to deliver extraordinary brands that delight the world's beer drinkers. From Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen and Sharp's Doom Bar to Leinenkugel's Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs and Crispin Cider, Molson Coors offers a beer for every beer lover.
Molson Coors operates through Molson Coors Canada, MillerCoors, Molson Coors Europe and Molson Coors International. The company is not only committed to brewing extraordinary beers, but also running a business focused on respect for its employees, communities and drinkers, which means corporate responsibility and accountability right from the start. It has been listed on the Dow Jones Sustainability Index for the past seven years. To learn more about Molson Coors Brewing Company, visit molsoncoors.com, ourbeerprint.com or on Twitter through @MolsonCoors.
SOURCE Molson Coors Canada
Media only: For more information, or to request an interview, please contact: Jessica Teixeira at Molson Coors Canada (416-433-4119 // [email protected])
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