With a growing demand for more female-targeted films,
W Movies launches March 1 with movies 24/7
TORONTO
,
Feb. 9
/CNW/ - On
March 1
, Corus Entertainment expands its comprehensive portfolio of women's specialty services with the launch of W Movies, Canada's first movie channel dedicated to women. Programmed exclusively with women in mind, W Movies will be the go-to destination for women looking for entertaining and intelligent films, seven days a week, 24 hours a day.
"With the phenomenal success of women-oriented films at the box office, coupled with the huge popularity of our film blocks on W Network, we know that women have a real appetite for movies," said
Susan Ross
, Executive Vice President and General Manager, Specialty and Pay Television. 'With women's movie services representing one of the fastest growing genres in the U.S., we are thrilled to be able to offer Canadian audiences the first dedicated movie channel for women."
Based on W Her Report research and the strength of the movie ratings on W Network, Canadian women made it clear that offering up smart, engaging films and TV movies are an entertainment must-have. Catering to Women 25 - 54, W Movies will provide viewers with access to great movies and movie-oriented programming, all day long. From
Hollywood
hits to Canadian films and critically acclaimed TV movies, the network will showcase films for and about women, with genres ranging from relationship, romance and comedy to drama and suspense.
With non-stop movies throughout the schedule, viewers can turn to W Movies on the weekends for celebrity-themed film events shaped around some of the biggest names in
Hollywood
. March features
Meg Ryan
and
Tom Hanks
from
Friday, March 5
to
Sunday, March 7
with titles including Big,
Forrest Gump
, You've Got Mail and When Harry Met Sally. Michelle Pfeiffer and
Harrison Ford
are the featured celebrities from
Friday, March 12
to
Sunday, March 14
with films including Working Girl, Six Days and Seven Nights, Dangerous Minds and What Lies Beneath. Gwyneth Paltrow and
Ben Affleck
are the star attraction from
Friday, March 19
to
Sunday, March 21
with Chasing Amy, Bounce, Shakespeare in Love, A View From the Top and Sliding Doors.
Julia Roberts
and
Richard Gere
wrap up the month from
Friday, March 26
to
Sunday, March 28
with Dying Young, Sleeping with the Enemy, Steel Magnolias, Runaway Bride and The Hoax.
Additional premieres in March include Once on
March 2
, Memory Keeper's Daughter on
March 2
, Tristan and Isolde on
March 4
,
Mrs. Washington Goes
to Smith on
March 9
, The Engagement Ring on
March 11
and The Hoax on
March 27
.
Visit the W Movies website at www.wmovies.ca.
W Movies is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO
Canada
, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the
Toronto
(CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
For high-resolution images, please visit http://mediacentre.corusent.com
For further information: Lindsay Sutcliffe, Corus Entertainment, (416) 530-2248, [email protected]; or Sally Tindal, Corus Entertainment, (416) 530-5121, [email protected]
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