Countdown to Touchdown!

• 'Show Your Colours' at Scotiabank Touchdown Atlantic

MONCTON, NB, Sept. 16 /CNW/ - Scotiabank, the Official Bank of the CFL, is gearing up for Scotiabank Touchdown Atlantic with experiences to celebrate football fanfare leading up to the big game on Sunday, September 26 in Moncton, NB.

"We are extremely proud to be title sponsor of Scotiabank Touchdown Atlantic - the very first regular season CFL game to be played in Atlantic Canada, and there will be plenty of east coast hospitality on hand to get fans in the spirit as they countdown to the kick-off," said Peter Bessey, Scotiabank Senior Vice-President, Atlantic Region.  "CFL fans in Atlantic Canada are passionate about football. Whether they're cheering for Edmonton or Toronto, they'll have plenty of opportunities to celebrate the experience at Scotiabank Touchdown Atlantic."

Scotiabank's sponsorship of the festival includes:

• Scotiabank Street Festival: September 23-25 on Main Street in Downtown Moncton.  This FREE experience will give CFL fans of all ages the chance to participate in many interactive games including, comparing their throwing arm against the form of a pro, testing their football know-how in the Scotiabank CFL Trivia Challenge for some great prizes, and taking a walk through the Scotiabank Canadian Football Hall of Fame and Museum display showcasing historic memorabilia.  Fans will also be able to 'show their colours' by getting airbrush tattoos or having their face painted in their team's colours before heading into Stade Moncton 2010 Stadium for the game.
• Scotiabank Pigskin Soiree: Saturday, September 25 at The Delta Beausejour Hotel in downtown Moncton.  Gala ticket holders are invited to an evening of food and entertainment unique to Moncton.  The Gala event features Lucien, key CFL personalities and local cuisine. 
• Scotiabank Kid Captain: Two kids between the ages of 7 - 14 years have won a once-in-a-lifetime opportunity to join the Argos and the Eskimos on-field for a unique on-field experience.  The two Scotiabank Kid Captains will each receive a branded Toronto/Edmonton team jersey and prize pack. They will also attend the ceremonial coin-toss and each holds their team's flag during the National Anthem.
• Scotiabank 'Show Your Colours' Flag Race: The in-game contest will see two fans race head to head before the start of the fourth quarter to see who will cross the finish line first after placing their three flags at varying intervals on the field...  The race winner will receive a $500 pre-paid Scotiabank credit card, and the runner-up will receive a $100 CFL Prize Pack. 

Scotiabank is a proud supporter of the Canadian Football League and is the Official Bank of the CFL and the Grey Cup.  Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2009 the Bank provided about $39 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, social services, sports and arts and culture. Visit us at www.scotiabank.com.

For further information:

Media contact:
Livy Feldgajer, Scotiabank Public Affairs, T: 416-866-6203, C: 416-888-4695, E: [email protected]