Cruelty Free, Inclusive Haircare Line Hairitage by Mindy Launches in Canada
Hairitage by Mindy is the world's first high-performing, clean haircare line for all textures at an affordable price. Introducing affordable, clean and effective haircare for all.
TORONTO, Feb. 12, 2021 /CNW/ - Hairitage by Mindy ("Hairitage") today announces its entrance into the Canadian market. Hairitage is the love project of lifestyle media maven and mother, Mindy McKnight, who was inspired to create a range of products that address diverse haircare needs with ease. As a pioneer of hair "how-to" videos, McKnight is one of the top Hair Educators on YouTube. Her supporters span the world with a combined following of over 7.1 million across Instagram and YouTube. Launching first to market at Walmart instore and online, Hairitage's inclusive formulas make shopping for the family easy.
"I'm a believer in inclusivity and accessibility. Raising children with a diverse range of hair types and textures, I've had first-hand experience with the lack of accessible, affordable and effective products for families. This brand is close to my heart, and I cannot wait to share Hairitage with Canadians," says Mindy McKnight, founder, Hairitage by Mindy.
Hairitage provides an extensive vegan and cruelty-free product line, with every product priced at $11.97 CAD and formulations recognized by the Walmart Clean Beauty Standard. The luxe colour-coded packaging identifies the product benefit categorizations to provide shopping ease. This innovative brand is perfect to care, treat, and style all hair types. Hairitage will be available in 362 of 408 Walmart stores across Canada, as well as online.
The below products will be available as of February 2021 in Canada:
- Double Down Co-Wash
- Outta My Hair Gentle Daily Shampoo
- Held High Volume Conditioner
- Tame The Mane Smoothing Conditioner
- SOS Deep Moisture + Restore Conditioner
- Color Check Color Care Shampoo
- Color Check Color Care Conditioner
- Pass On The Brass Purple Shampoo
- Light As A Feather Leave-In Conditioner
- Strength Training Leave-In Conditioner Pudding
- Mask-querade Transforming Hair Mask
- Smooth It Over With Argan Oil Elixir
- An Apple A Day ACV Hair Rinse
- Lazy Day Dry Shampoo
- Ahead Of The Curl! Curl Crème
- Magic Dust Texturizing Powder
ABOUT HAIRITAGE BY MINDY
Hairitage by Mindy ("Hairitage") is the first hair care brand that truly encompasses the needs of every hair type and texture. A brand that is inclusive of everyone and every family. No matter your needs you can trust in finding the best products with modern, efficacious, clean formulations, that work. Hairitage was launched by Mindy McKnight - the #1 mom and one of the top 25 women on YouTube with over 5.6 million followers on her channel Cute Girls Hairstyles. Shop Hairitage by Mindy on Walmart.ca or in store at Walmart.
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For media enquiries, please contact: Faulhaber Communications, Megan Taylor, [email protected]
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