CST Brands and Sobeys announce the signing of an alliance

CST will operate nine Shell stations in Quebec

MONTREAL, Nov. 25, 2013 /CNW Telbec/ - CST Brands, Inc. (CST), owner of the Dépanneur du Coin and Corner Store banners, and Sobeys, owner and/or distributor of some 205 Shell stations in Quebec, are proud to announce that they have signed an agreement to grow their respective brands in the Quebec market. As part of this arrangement, CST is acquiring four Sobeys locations to be operated as Dépanneur du Coin, but will remain selling Shell fuel, while five Dépanneur du Coin stores will change their fuel brand to Shell. The implementation of the alliance is planned for early 2014.

"This agreement is in keeping with our plans to expand the presence of Dépanneur du Coin in Eastern Canada as a convenience goods retailer. This is a first for CST Brands, expanding our fuel offerings by broadening our brand offerings with Shell", said Christian Houle, Senior Vice-President, Canadian Retail, CST Brands, Inc.

With this agreement, Sobeys Québec aims primarily to strengthen ties with its customers. "The addition of five new Shell stations in close proximity to five of our IGA stores gives our AIR MILES® program even more added value," says Pierre St-Laurent, Senior Vice-President of Business Development at Sobeys Québec. "This partnership demonstrates first and foremost a desire to offer our customers more by providing local services and offers."

Food products and fuel are supplied to the nine stations by Sobeys Québec and the Sobeys Québec Petroleum Branch (SQPB).

About CST Brands, Inc.
CST Brands, Inc. (NYSE: CST) is one of the largest retailers of convenience merchandise and motor fuels in North America. Based in San Antonio, Texas, CST employs approximately 12,000 Team Members at nearly 1,900 locations throughout the Southwestern United States and Eastern Canada, including 270 at the CST Service Center in San Antonio, Texas and 285 at the CST Service Center in Montreal. The Company offers a broad array of convenience merchandise, beverages, snacks and fresh food. In Canada, CST operates around 850 retail fuel sites in the province of Quebec, Ontario and the Atlantic Provinces. Its Dépanneur du Coin and Corner Store sell signature Transit Café coffee and pastries. It distributes fuels under several brands including Ultramar, for whom it acts as exclusive retailer, Pipeline Commercial and Shell. For more information about CST, please visit cstbrands.com.

About Sobeys Québec
Sobeys Québec is a subsidiary of Sobeys Inc., wholly owned by Empire Company Limited. Headquartered in Montréal-Nord, Sobeys Québec operates several banners including IGA, Les Marchés Tradition, Marché Bonichoix, Rachelle-Béry health food stores, and various convenience stores including Voisin, Bonisoir, and Select. Sobeys Québec also owns 205 Shell service stations throughout the province. Sobeys Québec's goal is to create unequalled experiences that inspire Quebeckers to eat better. They therefore choose high quality partners and constantly innovate in order to offer consumers better choices. More information can be found at www.sobeyscorporate.com. 

SOURCE: CST Brands, Inc.

For CST Brands, Inc.
Pierre Tessier
[email protected]
Communications Infrarouge
[phone]

For Sobeys Québec
Laurie Fossat
Communications consultant | Sobeys Québec
[email protected]
[phone] extension 2158