CTV Announces Broadcast Support for the 2010 Scotiabank GILLER PRIZE

CTV Puts "Giller Effect" into Full Force!

- Gala broadcast airs live on Bravo!, BookTelevision and CTV.ca, Nov. 9 at 9 p.m. ET -
- Encore presentations to air on CTV, /A\ and Star! with additional themed programming airing across CTV's family of channels including companion series on Bravo!, BookTelevision and CTV -
- Take the One Country 5 Books Giller Pledge; visit Giller.CTV.ca for details -

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TORONTO, Oct. 27 /CNW/ - In an unprecedented campaign for a conventional broadcaster in support of a literary event, CTV Inc. announced today its extensive multi-platform effort in celebration of the 2010 Scotiabank GILLER PRIZE. CTV's widespread coverage is anchored by its broadcast of the GILLER PRIZE Gala, hosted by CTV's Seamus O'Regan and airing live on Bravo!, BookTelevision, and Giller.CTV.ca on Tuesday, Nov. 9 at 9 p.m. ET, on CTV on Wednesday, Nov. 10 at 10 a.m. and 2 p.m. ET, and on Saturday, Nov. 13 at 5 p.m. on CTV and 7 p.m. ET on /A\ (see broadcast chart below).

This year, CTV supports the Giller Prize with unprecedented special coverage leading up to the Gala. Highlights include Bravo!'s ONE COUNTRY 5 BOOKS companion series - also airing on CTV - and the pre-GILLER, one-hour special, ARTS & MINDS SPECIAL EDITION: THE GILLER WRITERS' CIRCLE. As well, CP24 features interviews with the Giller Prize shortlisted nominees, CANADA AM presents author profiles and a roundtable discussion, and ETALK pairs each finalist with a celebrity interviewer including Sergio Di Zio (FLASHPOINT) and Jordan Todosey (DEGRASSI).

To view the complete release and to access photos, click here: http://bit.ly/9uszI3

For further information:

Matthew Almeida, CTV Inc., 416.384.2629 or [email protected]
Renée Dupuis, CTV Inc., 416.384.3154 or [email protected]