CTV Invites Canadians to Join Nationwide Book Club ONE COUNTRY 5 BOOKS in
Celebration of the 2010 Scotiabank GILLER PRIZE

- Visitors to Giller.CTV.ca can pledge to read one or more book and share with their online community -

- Giller.CTV.ca features book excerpts, author interviews, former Scotiabank GILLER PRIZE winners and information, galleries and more -

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To tweet this release: http://bit.ly/cghslp

TORONTO, Oct. 27 /CNW/ - CTV shines the spotlight on the finalists for Canada's most prestigious literary prize and celebrates the great unifying force of reading as a national pastime with ONE COUNTRY 5 BOOKS at Giller.CTV.ca. The online literacy initiative encourages fans to pledge to read one or more of this year's shortlisted Scotiabank Giller Prize nominees. After pledging to the Book Club, readers can then share their choices with friends online, observe which books are most popular with fans and monitor which regions of Canada have the highest number of pledges.

"Engaging readers on a social level is a perfect way to connect communities to these incredible authors," said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. "With this year's broadcast and online offerings, plus ONE COUNTRY 5 BOOKS, Canadians can rally around authors on a national and local level, and engage more extensively with their favourites."

Expanding on the One City One Book initiative that began in Seattle in 1998 and has taken off around the world, ONE COUNTRY 5 BOOKS is a social and traditional media campaign intended to bring Canada together around the Scotiabank Giller Prize short-list authors.

Will Newfoundland pledge to read Annabel by Kathleen Winter? Will Winnipeg band together to read David Bergen's The Matter With Morris? Which of the five books will prove most-pledged among Canadians? Find out on Giller.CTV.ca. After submitting the pledge form, visitors can access the results page containing live book rankings and updated frequently with provincial and city-based stats.

To view the full announcement, please visit http://www.ctvmedia.ca/ctvdigital

For further information:

For more information on Giller.CTV.ca or ONE COUNTRY 5 BOOKS:
Carolyn Fell, CTV Digital., 416-384-2817 or [email protected]

For more information on the GILLER PRIZE:
Matthew Almeida, CTV Inc., 416-384-2629 or [email protected]
Renée Dupuis, CTV Inc., 416-384-3154, or [email protected]