CTV Rolls Out Unmatched Coverage of THE ACADEMY AWARDS(R)

- Ben Mulroney and Tanya Kim bring home the glitz and glamour in the live ETALK Red Carpet Special from the only Canadian position on the Oscars(R) red carpet -

- The film industry's most prestigious awards ceremony is supported by multi-channel, multi-platform coverage on CTV channels -

TORONTO, March 4 /CNW/ - The stars are aligning for movie lovers' Super Sunday on CTV, with more than 11 hours of Oscars(R) coverage on March 7 alone on CTV and Star!. Surrounded by extensive coverage across CTV's complete network of properties, THE 82ND ANNUAL ACADEMY AWARDS(R) (http://www.ctv.ca/mini/oscars2010/) airs LIVE across the country, Sunday, March 7 at 8:30 p.m. ET following the official red carpet pre-show, COUNTDOWN TO THE OSCARS 2010, at 8 p.m. ET on CTV (visit http://www.ctv.ca/ for local broadcast details).

Once again, the country's No.1 Canadian entertainment program kicks off the red carpet coverage with ETALK AT THE OSCARS, an all-Canadian arrivals show from their exclusive position on the Oscar's red carpet, airing in super-simulcast on CTV, /A/ and Star!.

"From ETALK's special coverage to original content on CTV.ca, viewers will get the Canadian perspective in an up-close-and-personal look at the biggest night in entertainment, everywhere they turn," said Susanne Boyce, President, Creative, Content and Channels, CTV Inc.

Leading up to the big day and ETALK AT THE OSCARS, ETALK is awards show central. From the celebrity red carpet wardrobe choices, to picks for the night's winners and upsets, ETALK delivers interviews, gossip and fashion news as stars prep for the biggest night in entertainment. On Monday, March 8 following the awards, ETALK provides a round-up of all the stories and gossip, including exclusive coverage from inside Elton John's Oscar party. Viewers can catch all the exciting details this week and next at 7 p.m. ET. On Sunday, March 7, ETALK presents Oscar coverage in three different ways - ETALK's 2010 OSCAR SPECIAL, ETALK AT THE OSCARS and exclusive live blogging and tweeting on CTV.ca.

And after all of the awards have been handed out, Star! features two-and-a-half straight hours of ON THE RED CARPET AT THE OSCARS. Beginning at 11:30 p.m. ET, the post-show special takes viewers to the hottest after parties in Hollywood to see how the stars celebrate their worthy wins.

To view the complete release, please click here: http://ctvmedia.ca/ctv/releases/release.asp?id=12349&yyyy=2010

For further information: Renée Dupuis, CTV Inc., [phone] or [email protected]; Eleni Tenuta, CTV Inc., [phone] or [email protected]