CTV's Scotiabank GILLER PRIZE Celebrated by 2.64 Million

- Millions tune-in for additional coverage across CTV Inc. -
- Nearly 170% increase in live online viewing -

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TORONTO, Nov. 22 /CNW/ - As Giller Prize winner Johanna Skibsrud's The Sentimentalists hits bookstores this week, CTV announced today that more than 2.64 million unique viewers have watched CTV Inc.'s multiple presentations of the 2010 Scotiabank GILLER PRIZE. In addition to the televised broadcasts, the live stream of the star-studded gala on CTV.ca on Nov. 9 more than doubled its audiences compared to last year. CTV's Giller Effect is expected to once again help to boost sales of Skibsrud's novel, as experienced with last year's winner, The Bishop's Man, which saw sales jump 712% following CTV's 2009 broadcast.

Canada and the world saw Skibsrud take home the grand prize during live broadcasts on Bravo!, BookTelevision and CTV.ca, followed by multiple encore broadcasts throughout the past two weeks on CTV, /A\ and Star!. In addition, CTV's family of channels and programs supported the Scotiabank GILLER PRIZE with dozens of hours of complimentary programming for Canada's richest literary prize, including CTV's One Country 5 Books campaign which saw thousands of Canadians pledge their intention to read one or more of the shortlisted books in its inaugural year.

"Canadians love buying the books and celebrating their authors," said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. "CTV is very proud of its commitment to the Giller Prize."

Viewers can still watch the full gala at Giller.CTV.ca and find excerpts from all nominated books, author profiles, articles and more Giller information.

To view the complete release and to access photos, visit www.ctvmedia.ca.

Source: BBM Canada, preliminary data. Combined Reach from all 2010 telecasts (Nov. 9-Nov. 19)

*Omniture

**Booknet Canada

For further information:

Matthew Almeida, CTV Inc., 416.384.2629 or [email protected]
Renée Dupuis, CTV Inc., 416.384.3154 or [email protected]a