Curtain rises on partnership refresh with American Express & Mirvish Productions

TORONTO, Sept. 18, 2014 /CNW/ - Today, American Express Canada and Mirvish Productions proudly announce the extension of their successful partnership, bringing the best in live theatre in Toronto to Cardmembers through the recently launched American Express Invites. This includes several new experience-enhancing elements for American Express Cardmembers, including a brand new lounge now open at the Princess of Wales Theatre.

The partnership includes Front Of The Line access to reserved ticket allotments and presale opportunities to some of Canada's best stage productions, including current hit shows like Book of Mormon, Wicked, Jersey Boys and more. Theatre-loving Cardmembers can purchase special packages providing enhanced experiences around Mirvish productions such as dinner and a show packages or unique events for a theatre production.  To kick off the renewed partnership, American Express will host a sampling of light refreshments in the lounge for the first week of the highly anticipated run of the Book of Mormon.

"Through programs like American Express Invites and partnerships with great companies like Mirvish, we're able to provide unique, exclusive and memorable entertainment experiences to our Cardmembers," said David Barnes, Vice President of Advertising and Communications at American Express Canada.

American Express' Front Of The Line entertainment program is celebrating its 25^th anniversary and access to world-class theatre productions has been a main feature of the program since day one.  Mirvish Productions is Canada's leading producer and promoter making the partnership a natural fit for both companies.

"American Express and Mirvish have shared a fantastic, longstanding partnership, and together we've been able to give Canadian theatre fans access to hundreds of live shows," said David Mirvish, Mirvish Productions. "We're looking forward to continuing to provide a truly great and elevated experience for every ticket sold at our venues."

Cardmembers can learn more about the special packages available to Mirvish productions by visiting mirvish.com/amex.   

About American Express Canada

American Express in Canada operates as Amex Bank of Canada and Amex Canada Inc. Both are wholly owned subsidiaries of the New York based American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company. Amex Bank of Canada is the issuer of American Express charge and credit cards, with outstanding products like the American Express® Gold Rewards Card, and the American Express® AeroplanPlus® Gold Card. Amex Canada Inc. operates Travellers Cheques divisions in Canada. American Express opened its first offices in Toronto and Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more information, visit AmericanExpress.ca or connect with us at Facebook.com/AmericanExpressCanada.

About Mirvish Production

Since 1986, Mirvish Productions has produced, co-produced and presented a wide variety of theatrical shows at the Royal Alex, including the current North American premiere of Dirty Dancing; the world premiere musical Jane Eyre; the Peter Hall Company's staging of Ibsen's The Master Builder, starring Alan Bates; the hit musical Crazy for You, with Mickey Rooney and Barbara Hamilton; the phenomenal Les Misérables; the first North American appearance of Bertolt Brecht's Berliner Ensemble with Threepenny Opera and The Caucasian Chalk Circle; the world tour of the acclaimed English Shakespeare Company's marathon staging of Henry IV, Henry V and Henry VI; the Tony Award and Pulitzer prize-winning musical RENT; the North American premiere of the hit British musical Mamma Mia! 

SOURCE: American Express

Amanda Betti, American Express Canada, [phone], [email protected]; Emma Greasley, High Road Communications, [phone], [email protected]; Brian Himel, Brands Amplified Inc., 416-305-5654, [email protected], Exclusive Outside Sales Agency for: Mirvish Productions