Dairy Farmers of Canada celebrates the holidays with President's Choice® ice
cream and PC® cheese

MONTREAL, Dec. 21 /CNW/ - Dairy Farmers of Canada (DFC) are blessed this holiday season with great partners, including Loblaw Companies Limited (Loblaw). Over the course of the year, Loblaw has been an active supporter of Canadian dairy producers and the 100% Canadian Milk symbol. A number of their President's Choice^® brand ice creams and PC^® brand cheeses are made from 100% Canadian milk and bear the symbol, which features a blue cow.

"Dairy Farmers of Canada are thrilled to have great partners that support our dairy producers and our 100% Canadian Milk symbol and initiatives," says Jacques Laforge, president of Dairy Farmers of Canada. When Canadians purchase a dairy product bearing the symbol, they can be assured that the milk used is produced according to high standards for purity, quality and safety."

This year's President's Choice^® Holiday Insider's Report^® features a number of PC^® deli cheeses made from 100% Canadian milk and bearing the symbol like the PC® La Belle Rivière™ a washed-rind soft ripened cheese, the MUST TRY PC® Double Cream Brie or the NEW PC® Camembert. "We're proud to support our Canadian dairy farmers and keep our local economy strong as we offer you the high quality that Canadian dairy products are known for. Look for the blue cow logo on over 50 of our PC^® deli cheeses made from 100% Canadian milk," says Allan Lindsay, vice-president, marketing, Loblaw Companies Limited.

The President's Choice^® Holiday Insider's Report also includes the MUST TRY President's Choice® Creamfirst™ Dulce De Leche Ice Cream and President's Choice Candy Cane Chocolate Fudge Crackle™ Ice cream both made with 100 per cent Canadian milk and perfect to enjoy with the family this holiday season. Information about these and other President's Choice products can also be found at pc.ca.

Look for the 100% Canadian Milk Symbol
The '100% Canadian Milk' symbol on dairy products certifies the origin of the milk used - renowned for its high quality, purity and great taste. Visit www.asourceofpride.ca for more information.

About Dairy Farmers of Canada
Dairy Farmers of Canada (DFC) strives to create favourable conditions for the Canadian dairy industry, today and in the future.  DFC works to maintain policies that foster the viability of Canadian dairy producers and to promote quality Canadian dairy products made from 100% Canadian milk as part of a healthy balanced diet.  DFC is completely funded by dairy producers.

About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice^®, no name^® and Joe Fresh Style^® brands. In addition, the Company makes available to consumers President's Choice Financial^® services and offers the PC^® points loyalty program.

For further information:

Solange Heiss
Assistant Director, Marketing & Nutrition Communications
Dairy Farmers of Canada
514-284-1092
[email protected]