Data Driven - Canadian Expertise
That's What Makes A Winner
NIAGARA FALLS, ON, Oct. 24, 2014 /CNW/ - Data driven and Canadian expertise: that's what makes a winner in the Automobile Journalists Association of Canada (AJAC) Canadian Car of the Year Awards.
Over 70 Canadian automotive journalist experts have just test-driven back-to-back 150 vehicles for the purpose of voting on the "Best New" cars, trucks and SUVs for 2015. The event is organized by AJAC and is known within the industry as "TestFest". The Niagara Parks Commission is the host of the event and Shell Canada is the official fuel supplier.
"TestFest is the most intensive new vehicle evaluation process on the planet" said CCOTY Co-Chair, Gary Grant. "No other organization employs such stringent testing methods to determine their car of year award winners."
The rigorous testing program includes "real world" driving on public roads – exactly where consumers drive - so that the test data and vote results are directly relevant to potential car and truck buyers. The results are not based on the personal opinion of just one or two journalists. Instead, the group of 73 automotive journalists each drove a vehicle in 15 categories back-to-back on the same day, under the same conditions, to ensure fair and objective comparisons.
1,640 test drives occurred at TestFest this week generating approximately 106,405 data points. The 500 category ballots will be tabulated next week by the accounting firm KPMG prior to declaring 15 category winners on Tuesday, Dec. 2nd, 2014 in Toronto.
"TestFest draws a passionate crowd of auto experts who are focused on providing consumers with information they need to help make decisions on one of their biggest investments – their vehicle, says Michael Howe, Shell Fuels Scientist. Shell Canada is proud to be the official fuels sponsor of Testfest, because it is our mission to provide drivers with optimum performance through advanced technology. We work closely with the auto industry to develop fuels based on evolving engine technologies. In fact, with over five times the cleaning agents required by federal standards, no other premium gasoline keeps critical engine parts cleaner than Shell V-Power premium gasoline".
PRESS ROOM FOR MEDIA: you didn't have to be at TestFest in order to produce media coverage of the event. AJAC has set-up a virtual press room on-line where you may peruse and download the following:
VIDEO: b-roll of the 5 day event as well as short 90 second videos that are ideal for YouTube
AERIAL VIEW: drone footage of the event from the sky.
QUOTES & TESTIMONIALS: comments from our journalists on the cars, trucks, and SUVs they have driven this week.
FACT SHEET: including recent press releases.
Link is: http://ajac.ca/web/ccoty/pressroom.asp
SOURCE: Automobile Journalists Association of Canada
About AJAC, its annual "TestFest, and the Canadian Car of the Year Awards, please contact Beth Rhind, AJAC Manager, 1.905.375.5145, e: [email protected]
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