DDB Canada's powerful partnership with BC Hydro continues

BC Hydro signs new three-year marketing communication services contract

VANCOUVER, March 24 /CNW/ - Richard Sandor, SVP managing director at DDB Canada is pleased to announce that DDB Canada has signed a new three-year contract with BC Hydro as their advertising agency of record (AOR). DDB Canada will continue to provide communication support for the BC Hydro and Power Smart brands, in the areas of advertising, digital communications and media planning and buying.

The selection of DDB Canada followed a rigorous four-month process.

"We are pleased to be able to continue our partnership with DDB," said, Cynthia Dyson, Director of Marketing & Brand Strategy for BC Hydro. "They have been instrumental to the growth of our brands in the marketplace. Their work has supported BC Hydro's overall goal of building a conservation culture in B.C. through our Power Smart program."

"DDB Canada is proud to continue its partnership with BC Hydro and to help build a culture of energy conservation in British Columbia. We want all British Columbians to view electricity as a resource to be conserved, not a commodity to be consumed," said Sandor. "We strongly believe in what BC Hydro is doing through conservation, and are proud to be a part of their effort."

DDB Canada first became BC Hydro's marketing communications partner when it was named AOR in 2006. The agency will continue to work closely with OMD Vancouver who is responsible for BC Hydro's media planning and buying.

BC Hydro creative campaign work created by DDB Canada has been recognized at various regional, national and international award shows and creative annuals, including: Applied Arts, Lotus Awards, Extra Awards, Digital Marketing Awards, New York Festivals, Ad & Design Club of Canada, Canadian Marketing Association (CMA) Awards and the Crystals. Recently, BC Hydro was praised for its innovative approach, creative vision, and conservation results by being named Marketer of the Year by the BC Chapter to the American Marketing Association. The special honour recognized BC Hydro for its marketing strategy, out-of-the-box style and delivering a progressive marketing campaign with significant community impact.

About BC Hydro

BC Hydro is one of North America's leading providers of clean, renewable energy, and the largest electric utility in British Columbia, serving approximately 95 per cent of the province's population and 1.8 million customers. For more information on BC Hydro and for energy saving tips please visit: www.bchydro.com.

About DDB Canada:

Named Strategy's 2009 Agency of the Year and Top Creative Agency, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" that believes creativity is the strongest business tool. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (online and interactive), Karacters Design Group, Rapp Collins (direct) and Radar DDB (social media marketing).

For further information: or interviews please contact: Paige Calvert, DDB Canada, [phone], [email protected]