DDB Public Relations Named AOR for jax coco

Agency to help launch premium coconut water in Canada

TORONTO, Aug. 29, 2013 /CNW/ - Supporting their entry into Canada, jax coco has appointed DDB Public Relations (DDB PR) as its Canadian agency of record to help raise awareness and drive sales for the premium line of coconut water.  As their first assignment, DDB PR's specialty practice DDB chic, which serves style and luxury clientele, will implement a robust public relations program, commencing at the 2013 Toronto International Film Festival (TIFF). 

Based in Hong-Kong, with 100 per cent of its coconut water sourced from the Philippines, jax coco has enjoyed immense success in international markets - in part by leveraging its A-list celebrity cachet.  Elton John is a co-owner and jax coco is the only pure coconut water in the world to be packaged in elegant glass bottles, designed by Stella McCartney's husband, Alasdhair Willis.

"Sold internationally from Asia to the UK, to Australia and now Canada, jax coco is a superior brand of pure coconut water that promotes a healthy and positive way of life," explains Martine Lévy, managing director, DDB Public Relations.  "Leveraging our meaningful relationships in the fashion, film, music and art communities, we have developed a strategic influencer program to assist jax coco in becoming the coconut water of choice for Canadian consumers."

jax coco named DDB PR its agency of record following a competitive pitch process involving a number of Canadian agencies earlier this summer.

"We immediately felt a strong connection with the team at DDB PR and were impressed by their strategic thinking, extensive media and influencer relationships and the global reach of their agency network," says John Craig, chief operating officer, jax coco, North America.  "We look forward to partnering with them to introduce jax coco to Canadians and long term, to ensure that the brand stays top of mind with consumers."

About jax coco

Headquartered in Hong Kong and founded by four entrepreneurs, jax coco is a stylish, 100 per cent pure coconut water sourced directly from the Philippines.  The coconuts are cracked, emptied and the water is micro-filtered to ensure a fresh and smooth taste.  With no fat, cholesterol or added sugar, jax coco is refreshing, natural and pure.  Named by Vogue Magazine as "the chicest coconut water on the market," jax coco is the world's first pure coconut water to be packaged in premium glass bottles. Available internationally and now in Canada, jax coco is sold at specialty food retailers, fine restaurants and luxury hotels.

About DDB Canada

Named Strategy's 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Canada (digital and social), Karacters Design Group, RAPP Canada (direct), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).

SOURCE: DDB Canada

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