Deluxe Selected by Cineplex Entertainment to Enhance Online Movie Store

Deluxe OnDemand™ to Encode Studio, Premium and Local Content for Multi-screen Delivery by Largest Cinema Chain in Canada

BURBANK, Calif., July 9, 2014 /CNW/ - Deluxe Digital Distribution (D3) today announced that Toronto-based Cineplex Entertainment is using Deluxe OnDemand™ as a key technology partner for the company's video-on-demand service, the Cineplex Store.

D3, a unit of Deluxe Entertainment Services Group Inc., will provide access to a catalogue of more than 7,000 titles, with new content being added each month.

"The Cineplex Store is Canada's one-stop shop for digital movie rentals and downloads," said Pat Marshall, vice president, communications and investor relations, Cineplex Entertainment. "Deluxe OnDemand™ will help us deliver one of the widest selections of high-quality movie streaming to our customers' devices."

Cineplex—Canada's leading theatrical exhibitor, operating 162 theaters with 1,638 screens and welcoming more than 77 million guests annually—has expanded into digital entertainment as the only cinema-based movie store to offer such a wide breadth of titles for online purchase and rental. Cineplex's online subscribers can stream or download content to iOS, Android, Blackberry and Windows 8-supported devices.

"We are pleased to support Cineplex's strategy of engaging customers at each stage of a movie's life-cycle—from theatrical release to home and mobile entertainment," said Todd Collart, senior vice president and general manager of Deluxe Digital Distribution.

Deluxe maintains the largest aggregated supply of high-bit-rate master source files, at up to 220Mbps. That results in a library of superior transcodes, which are optimized for streaming or download.

About Deluxe Digital Distribution

Deluxe Digital Distribution (D3) is revolutionizing digital home entertainment with its advanced cloud-based content supply, processing, and delivery services. The solution makes it easier to move any video from any source to any screen and offers the largest library of premium content to simplify the access and delivery of titles across the multiscreen landscape. D3 is a business division of Deluxe Entertainment Services Group Inc.

Please visit www.deluxeondemand.com for more information on D3.

About Deluxe

Deluxe Entertainment Services Group Inc. is a global leader in media and entertainment services across film, video and online original content from capture to consumption.

Since 1915, Deluxe Entertainment has been the trusted partner for the world's most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post-production, distribution, asset and workflow management and new digital solution-based technologies.

The company employs nearly 6,000 of the most talented, highly honored and recognized artists and industry veterans worldwide. Deluxe Entertainment is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc.

About the Cineplex Store

The Cineplex Store is Canada's one-stop shop for digital movie rentals and downloads, Blu-ray discs and DVDs. With more than 7,000 titles, CineplexStore.com offers Canada's largest selection of UltraViolet movie downloads. On Digital Tuesdays, customers can rent a standard definition digital movie for $2.50, or receive $2.50 off a digital download. CineplexStore.com customers can also earn and redeem points with SCENE, Canada's largest entertainment loyalty program.

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SOURCE: Deluxe Entertainment Services Group

Kelly Delany, 805-708-8879, [email protected]

http://www.bydeluxe.com

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