Dexter, a Subsidiary of DexKo Global Inc., Announces Long-Term Brand Strategy

NOVI, Mich., Feb. 26, 2018 /CNW/ -- DexKo Global Inc., a global leader in highly engineered trailer running gear, chassis assemblies and related components announces today that its subsidiary, Dexter, is launching a long-term brand strategy offering trailer and vehicle components under the trusted brand, Dexter.    

During Dexter's past several years of strong growth and product diversification, we've had the opportunity to expand our brands. Based on customer feedback, Dexter has decided to reduce the complexity of our brand portfolio. Products will be manufactured and sold under the umbrella of Dexter, a brand customers know and trust.

"Consolidating brands and product offering will make it easier for our customers and allow us to offer higher levels of quality and service," states Adam Dexter, President and CEO, Dexter. "We value the loyalty of our customers and look forward to continuing to provide them with quality products and exceptional customer service."

During the next several months, legacy branded products will transition to Dexter. This includes UFP (Unique Functional Products), Titan brakes & actuators, Tie Down Engineering axles, brakes and actuators, Dexter Door, and Ventline. This new brand structure will bring much needed clarity, making it easier to navigate our product offering.

As we move forward, we will focus on aligning our business to make the most powerful impact for our valued customers. We've recognized the redundancy of product across some of the brands and are working toward simplifying the product offering while ensuring we provide the same high level of service and support you have come to expect from Dexter.

"Our focus remains steady," continues Dexter, "to further enhance our commitment to the core Dexter principles of safety, quality, and customer service that have been the foundation of our success for over 50 years. By concentrating on these areas, we are confident that Dexter will continue to be the brand of choice."

About DexKo Global and Dexter

DexKo Global is a portfolio company of KPS Capital Partners, LP ("KPS"). KPS is the manager of the KPS Special Situations Funds, a family of investment funds with approximately $5.2 billion of assets under management.

Dexter is a leading manufacturer of trailer and vehicle components for the utility trailer, recreation vehicle, heavy duty, agricultural, marine, and specialty trailer markets. Dexter is headquartered in Elkhart, Indiana employing over 2,400 people and operating 18 manufacturing facilities in the U.S. and Canada.

Dexter has been a leading manufacturer of trailer axles and trailer brakes for over 50 years for the utility trailer, recreation vehicle, heavy duty, manufactured housing, agricultural, marine, and specialty trailer markets. Dexter products are American made in highly automated manufacturing facilities in Indiana, Georgia, Oklahoma, California, Tennessee, Texas, Florida, Ontario, and Alberta. Since 1960, OEMs have installed more than 50 million Dexter axles with the assurance that they are providing a quality product that will enhance the safe operation of their trailers. Dexter Axle is ISO 9001:2015 certified. Dexter is a wholly owned subsidiary of DexKo Global, Inc. For more information visit www.dexteraxle.com and www.dexko.com.

KPS is the manager of the KPS Special Situations Funds, a family of investment funds with approximately $5.2 billion of assets under management.  For over two decades, the Partners of KPS have worked exclusively to realize significant capital appreciation by making controlling equity investments in manufacturing and industrial companies across a diverse array of industries, including basic materials, branded consumer, healthcare and luxury products, automotive parts, capital equipment and general manufacturing.  KPS creates value for its investors by working constructively with talented management teams to make businesses better, and generates investment returns by structurally improving the strategic position, competitiveness and profitability of its portfolio companies, rather than primarily relying on financial leverage.  The KPS Funds' portfolio companies have aggregate annual revenues of over $6.8 billion, operate 162 manufacturing facilities in 30 countries, and employ over 51,000 associates, directly and through joint ventures worldwide.  The KPS investment strategy and portfolio companies are described in detail at www.kpsfund.com.

SOURCE DexKo Global Inc.

Related Links

http://www.dexko.com