DHX Media licenses its Pirates pre-school series to major European broadcaster

Major European broadcaster signed for art-based preschool show

HALIFAX, Sept. 19, 2012 /CNW/ - DHX Media Ltd. (TSX: DHX),  a leading international producer and distributor of children's television programming and interactive content, has scored a significant European deal for its CGI series Pirates, Adventures in Art, with Germany's Super RTL.

Commissioned by CBC in Canada, the series is aimed at 4-6 year olds, and also airs across Asia on KBS and Kids Talk Talk in Korea, Mediacorp in Singapore and Malaysia's Astro, and on Discovery Kids in Latin America.

Josh Scherba, SVP Distribution at DHX Media said: "Super RTL is a very strong European broadcast partner in Europe where we believe the series will be as popular as it has proved to be in Canada and across Asia. There is a demand for art-based shows from buyers internationally and we'll be targeting further new territories at MIPCOM."

Carsten Göttel, Director of Programming at SUPER RTL: "We are very happy to give Pirates, Adventures in Art a new home in German-speaking Europe. This very innovative show fits our preschool slot TOGGOLINO perfectly and will delight both children and parents with its playful way of introducing arts to children."

About DHX Media Ltd.:

DHX Media (www.dhxmedia.com), together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. DHX Media has produced over 40 original television series, including world-recognized series such as Franny's Feet, Animal Mechanicals, Kid vs. Kat, Angela Anaconda and Martha Speaks, and maintains a library of over 2,500 half-hours of animation and live-action programming.  The company's global licensing group oversees a diverse merchandising portfolio for proven properties, including the hit U.K. series Rastamouse, airing on CBeebies. DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London.  DHX Media is listed on the TSX (Toronto Stock Exchange).

SOURCE: DHX MEDIA LTD.

For investor relations, please contact:

David A. Regan - EVP, Corporate Development & IR, DHX Media Ltd.

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