DHX Media's 'Animal Mechanicals' placed with Discovery/Hasbro's 'The Hub'

    
    -Hasbro/Discovery Communications' new network to broadcast to 60MM U.S.
                                 Households-

    www.dhxmedia.comTSX: DHX
    

HALIFAX, May 17 /CNW/ - DHX Media Ltd (TSX: "DHX"), a leading independent international producer and distributor of mainly children's television programming and interactive content is pleased to announce that the previously disclosed broadcast license for its hit preschool series Animal Mechanicals is with new Hasbro/Discovery Communications network 'The Hub'. The Hub formally announced its debut and fall line-up this morning at 9:00am EDT on its press website http://press.discovery.com/us/hub/.

Josh Scherba, SVP Distribution said: "Animal Mechanicals has received a fantastic response from kids all over the globe, and we're sure it will prove no exception on The Hub. We're very pleased to sign a deal which will see Animal Mechanicals launch as part of this brand new, much anticipated channel."

Animal Mechanicals is produced by DHX subsidiary Halifax Film for CBC in Canada, and has previously been licensed to Disney Channels in the UK, France, and Asia, ABC2 in Australia, M-Net in South Africa, Discovery Latin America, EBS in Korea, and Al-Jazeera's Children Channel in the Middle East by DHX distribution subsidiary DECODE Enterprises.

Announced in April 2009, The Hub, a multi-platform joint venture between Discovery Communications and Hasbro, Inc. will entertain, enlighten, empower and educate children and their families. The cable television network will feature original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup will include animated and live-action series, specials and game shows, and the network will extend its content through a robust and engaging online presence. The Hub will launch October 10, 2010 (10-10-10) reaching approximately 60 million U.S. households on what is currently Discovery Kids channel. The online home of The Hub is www.hubworld.com

About DHX Media Ltd.

DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on the TSX, the Toronto Stock Exchange. DHX Media's production companies, Decode Entertainment, Halifax Film and Studio B Productions, are the producers or co-producers of nine original television series and theatrical releases currently commissioned for production and maintain a growing library of over 2,300 half-hours of mostly children and youth-oriented television productions.

www.dhxmedia.com

Disclaimer

This press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's short form prospectus dated April 9, 2010 and in the Company's Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.

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For further information: David A. Regan, EVP, Corporate Development & IR, DHX Media Ltd., 1-902-423-0260; Trade press: Anthony Jiwa, DECODE Enterprises, [phone] x215