DHX Media's WildBrain to manage and grow key Moose Toys' YouTube channels globally

LONDON, Jan. 24, 2017 /CNW/ - WildBrain, a leading online kids' network with expertise in connecting content owners to advertisers through advertising video-on-demand (AVOD) platforms, has been appointed the exclusive global manager of Moose Toys' YouTube channels for the Shopkins, Happy Places, Grossery Gang and Twozies brands.

Belinda Gruebner, Marketing Director for Moose Toys, said: "The Shopkins YouTube channel has attracted more than 310,000 subscribers and amassed over 210-million views to date. By leveraging WildBrain's know-how in creating and marketing content to kids in the digital age and its large multi-channel network, we anticipate significantly extending the international reach of our toy brands with the new generation of children consuming content online."

WildBrain's Managing Director, John Robson, added: "We're excited to provide our digital expertise to Moose Toys. They're already seeing excellent results with driving global awareness and we're looking forward to accelerating that growth. It's a real compliment to be asked to work with such a great team."

WildBrain will focus on growing watch times, views and revenue for Moose Toys' Shopkins, Happy Places, Grossery Gang and Twozies brands, and be responsible for channel optimization. To cater to Moose Toys' global audience and strengthen its relationship with YouTube influencers, WildBrain will also create paid media campaign and provide access to proprietary technology.  

About WildBrain

WildBrain (www.wildbrain.com) is an industry leader in the management and creation of preschool and children's entertainment content on platforms such as YouTube, Dailymotion and others. WildBrain's branded YouTube network is one of the largest of its kind, featuring more than 20,000 videos across more than 350 kids' entertainment channels, and generating approximately 30 billion minutes of watch time annually. Connecting kids' content owners with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain network features popular third-party brands such as Strawberry Shortcake, Bob the Builder, Fireman Sam and Lazy Town, as well as much of DHX Media's world-renowned library of more than 11,800 half-hours of kids' and family content, including classic Teletubbies, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others. WildBrain also specializes in the creation of new original content for its network, such as animated and live-action shorts; toy-play and unboxing videos; book readings; preschool counting and alphabet videos; nursery rhymes and more. WildBrain is a wholly owned subsidiary of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM).

About Moose Toys

Moose Toys is a global toy company based in Melbourne, Australia with offices in the US, UK, Hong Kong and China. This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart.

Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products. The brand is famous for bringing joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2015, Moose expanded several major product lines for boys and girls, including Shopkins™, the hottest girl's collectible line of grocery and fashion themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. The company also introduced Qixels, the first "craftstruction" activity that allows kids to create pixelated worlds of monsters, warriors and more.

 Moose Toys has scored numerous coveted toy awards from industry experts and major retailers. The Shopkins Scoops Ice Cream Truck was awarded 2016 Girl Toy of the Year by the Toy Industry Association, and the Shopkins Small Mart playset was awarded the 2015 Girls' Toy of the Year. Shopkins was awarded the 2016 Licensed Character/Toy of the Year by LIMA.

Visit www.moosetoys.com for more information.

Disclaimer
This press release contains "forward-looking statements" under applicable securities laws with respect to DHX Media and its subsidiary, WildBrain, including, without limitation, statements regarding activities and expected results under its relationship with Moose Toys, including the growth of certain Moose Toys brands, the business strategies and operational activities of DHX Media and its subsidiaries, and the markets and industries in which it operates. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results or events may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's most recent Annual Information Form and annual Management Discussion and Analysis, which also form part of the Company's annual report on Form 40-F filed with the SEC. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

SOURCE DHX Media Ltd.

Trade Media: Aimee Norman at DDA Blueprint PR, [email protected], [phone]; Investor Relations: Nancy Chan-Palmateer - Director, Investor Relations, DHX Media Ltd., [email protected], [phone]; Financial Media: Shaun Smith - Director, Corporate Communications, DHX Media Ltd., [email protected], [phone]

Related Links

www.dhxmedia.com