DISCOUNT CAR & TRUCK RENTALS NAMED ONE OF CANADA'S 10 MOST ADMIRED CORPORATE
CULTURES OF 2010.

TORONTO, Nov. 25 /CNW/ - Discount Car & Truck Rentals, has been named one of Canada's 10 Most Admired Corporate Cultures of 2010.  Discount was selected as a regional winner for Central Canada back in October which put them in the running for the National award.  "We are extremely honoured to be recognized as one of the top 10 Corporate Cultures in all of Canada," said Herb Singer, President and Founder of Discount Car & Truck Rentals. "This is a great achievement and an exciting time for all of us here at Discount.  We put our people first, and in doing so have created a corporate culture that has continuously grown stronger over the past 30 years.  We are proud of what Discount stands for - People, Customers, Innovation, Excellence and Integrity - and proud to serve communities across Canada."

Discount has been widely known for having a culture that promotes empowerment among its employees promoting an atmosphere where people feel they have the ability to make a difference and propel the organization to new heights.  Discount is also known for its commitment to promoting from within giving the staff the opportunity to run a rental branch as if it were their own business including sharing in the profits they help create.  With nearly 300 neighborhood branch offices located within 15 minutes from 90 percent of the Canadian population, Discount is proud to be the largest car rental company in Canada owned by Canadians.

About Discount Car & Truck Rentals

Founded in 1980 and headquartered in Toronto, Discount Car & Truck Rentals is a nationally recognized brand operating neighbourhood rental locations in Canada and Australia.  Discount is known for renting cars and trucks at exceptionally low prices and outstanding customer service.  Discount is proud to have originated picking up and dropping off its clients at no extra cost.  Discount is celebrating its 30^th anniversary this year.  The company has won the Consumer's Choice Award for Business Excellence for 10 consecutive years.  For more information about Discount, visit www.discountcar.com. 

About Canada's 10 Most Admired Corporate Cultures™

Since 2005, the Canada's 10 Most Admired Corporate Cultures™ Program has recognized leading Canadian organizations for having a culture that has helped them enhance performance and sustain a competitive advantage.  This popular program begins in the spring of each year with the Canadian Corporate Culture Study™ and culminates in regional and national awards events.  Canada's 10 Most Admired Corporate Cultures™ is founded and presented by Waterstone Human Capital, a leading professional recruitment, executive search and human resource consulting services firm based in Toronto.  www.canadasmostadmired.com

For further information:

Contact:

Discount Car & Truck Rentals
Barry Singer
Vice President
Tel:  [phone]