DISCOUNT CAR & TRUCK RENTALS NAMED ONE OF CENTRAL CANADA'S 10 MOST ADMIRED
CORPORATE CULTURES

TORONTO, Oct. 21 /CNW/ - Discount Car & Truck Rentals, has been named one of the top 10 winners for Central Canada in the 2010 edition of Canada's 10 Most Admired Corporate Cultures^TM Program. 

Canada's 10 Most Admired Corporate Cultures^TM Program nominated organizations for this coveted award by 500 senior Canadian executives representing Canada's top 500 corporations.  Out of 276 eligible nominated organizations in 2010 and 98 finalists, Discount was chosen as one of the top 10 winners for Central Canada by the program's Board of Governors.  "This is a tremendous achievement for the entire Discount family," said Herb Singer, President and Founder of Discount Car & Truck Rentals. "We are proud to have been able to build a strong corporate culture driven by our brand values - People, Customers, Innovation, Excellence and Integrity.  It is an honor to be recognized for this prestigious award."

Discount has been widely known for having a culture that promotes empowerment among its employees promoting an atmosphere where people feel they have the ability to make a difference and propel the organization to new heights.  Discount is also known for its commitment to promoting from within giving the staff the opportunity to run a rental branch as if it were their own business including sharing in the profits they help create.  With nearly 300 neighborhood branch offices located within 15 minutes from 90 percent of the Canadian population, Discount is proud to be the largest car rental company in Canada owned by Canadians.

About Discount Car & Truck Rentals
Founded in 1980 and headquartered in Toronto, Discount Car & Truck Rentals is a nationally recognized brand operating neighbourhood rental locations in Canada and Australia.  Discount is known for renting cars and trucks at exceptionally low prices and outstanding customer service.  Discount is proud to have originated picking up and dropping off its clients at no extra cost.  Discount is celebrating its 30^th anniversary this year.  The company has won the Consumer's Choice Award for Business Excellence for 10 consecutive years.  For more information about Discount, visit www.discountcar.com. 

About Canada's 10 Most Admired Corporate Cultures^TM
Since 2005, the Canada's 10 Most Admired Corporate Cultures^TM Program has recognized leading Canadian organizations for having a culture that has helped them enhance performance and sustain a competitive advantage.  This popular program begins in the spring of each year with the Canadian Corporate Culture Study^TM and culminates in regional and national awards events.  Canada's 10 Most Admired Corporate Cultures^TM is founded and presented by Waterstone Human Capital, a leading professional recruitment, executive search and human resource consulting services firm based in Toronto.  www.canadasmostadmired.com

For further information:

Discount Car & Truck Rentals
Barry Singer
Vice President
Tel:  [phone]