Disney Sprinkles Magic On Canada With The Launch Of The New Disney Baby Brand and Collection!

~ Brand comes to Canada for the first time with a new product line for babies and parents alike ~

TORONTO, June 26, 2012 /CNW/ - This year Disney has brought plenty of excitement to Canada with the launch of the all-new Disney Baby collection, a line of products to help parents create magical moments right from the start, available exclusively at Babies"R"Us.  The new Disney Baby collection provides feel-good, unique products tailored to everyday moments with baby throughout the day, including, In the Nursery, Dressing Baby, On-the-Go, Mealtime, and Bathtime.

"We are thrilled to launch Disney Baby in Canada and celebrate the fact that life with baby is filled with so many magical moments to be cherished," said Peter Crighton, Manager, National Marketing, Disney Consumer Products.  "In order to provide Canadian parents with the best "raising-baby" experience, the new Disney Baby collection is designed to provide quality products essential to baby moments throughout the day with a touch of Disney magic."

Whether it's Minnie Mouse on-the-go, Mickey keeping baby cuddly and cozy, Nemo in the tub or Simba on a jungle adventure in the nursery, the new Disney Baby collections offer an extensive selection of delightful products for every magical moment!

Disney Baby also recently introduced DisneyBaby.com, an online destination featuring the Disney Baby Magical Moments upload tool and gallery, inspirational ideas, mom-tested tips and a comprehensive Disney Baby product showcase for expecting and new parents.

New Product Collections include:

Dressing Baby - The only infant bodysuit with a patent-pending design that "grows" with baby, the DISNEY CUDDLY BODYSUIT™ features a second row of snaps for an inch of longer wear. Now available in new playful patterns and character-inspired designs starring Mickey Mouse and Minnie Mouse, and characters from Finding Nemo and The Little Mermaid; there is a bodysuit for every little character. New bodysuit sets all include coordinating shorts.

On-the-Go - A little Minnie…a lot of cozy. Everything you need - all in one place! Cruise around in style with the new Minnie Mouse gear collection from Graco! Collection includes Graco Fast Action™ Fold Stroller, Graco Pack 'N Play® Playard with Cuddle Cove™ Rocking Seat, Graco SnugRide® 30 Infant Car Seat, Graco Contempo™ Premiere High Chair, Graco Sweet Snuggle™ Swing.

In the Nursery - Turn baby's nursery into a sleep time safari with the new Disney Baby Lion King Nursery Collection. The collection furnishes parents with everything they need to outfit a nursery, including a four-piece crib bedding set, lamp, a musical mobile and an animal print window valance, among other wildly adorable items.

Mealtime - As one of the most important times of day for baby, Disney Baby offers parents products essential to baby's development specially designed for their gentle little mouths. Available in designs featuring Mickey Mouse, Minnie Mouse and The Lion King, the Born Free products include bottles that allow baby to control the flow of milk and pacifiers that fit the natural shape of baby's palate and gums.

Bathtime - From splish splashing in the tub to swaddling a squeaky clean baby in a cuddly towel, bathtime is always a fun adventure. To make bathtime the best time, the new Finding Nemo Bath Collection includes a fun tub with engaging toy bar, a hooded towel, bath toys, and more.

New styles of the DISNEY CUDDLY BODYSUIT™ are available now exclusively at Babies"R"Us stores.  The Lion King Nursery Collection, the Finding Nemo and Minnie Mouse Graco Collections and Disney-themed infant feeding supplies from Born Free are also available now exclusively at Babies"R"Us.  For additional information, visit: www.babiesrus.ca/disneybaby."

About Disney Baby
The Disney Baby brand provides parents with essential products and information they need for Creating Magical Moments Right From The Start™. From its launch of the Disney Cuddly Bodysuit™ in Spring 2012, and through products designed with parents in mind, Disney Baby offers today's parents everything they need to bond with baby at every stage. The Disney Baby product line includes essentials for Apparel, Nursery, On-the-Go, Bathtime, Mealtime, Playtime and Baby's Firsts. A multifaceted digital resource for families, Disney Baby provides consumers with information and inspiration online via the website www.DisneyBaby.com, on Facebook (www.Facebook.com/DisneyBaby), on YouTube (www.YouTube.com/DisneyBaby and Twitter www.Twitter.com/DisneyBaby).

About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty.

For media inquiries, please contact:  
Nicole Brightling | Citizen Optimum | 416.924.8099 | [email protected]