DIY Network Canada is a Smash Hit

New Digital Channel Soars Into The Top 10 Digital Specialty Channels

For more information visit: www.canwesttvmedia.com

TORONTO , Dec. 16 /CNW/ - Since launching on October 19, 2009 DIY Network Canada , the go-to destination for rip-up, knock-out home improvement television, has quickly nailed down a spot as a top ten digital Specialty channel. The new channel currently ranks sixth amongst A18-49 and eighth amongst A25-54*. In its first few weeks on-air, DIY Network Canada experienced epic growth and with a national advertising campaign and free preview throughout the month of November, the network has continued to see a steady AMA(xx) increase.

The national three-week advertising campaign, targeting A25-54 with a bull's-eye of couples in their mid-thirties, featured humourous and provocative print ads depicting do-it-yourself projects and attention-grabbing radio spots in Toronto and Vancouver . Six weeks of data show that 70% of DIY Network Canada viewers are in the younger and advertiser friendly A18-54 demo with a 50/50 male/ female split, confirming that the channel is reaching and satisfying its target demographic(xxx).

DIY Network Canada offers a range of advertiser opportunities including: sponsorship of themed programming, events, stunts, contests and promotions, brandsell ads, DIY Project Interstitials and DIY Quick Tips as well as custom tailored sponsorship packages.

    
    *  BBM Canada PPM meter data Oct. 19 - Nov. 29, 2009 Mon-Sun, 2a-2a
         (last two weeks are unconfirmed)
    (xx) BBM Canada PPM meter data Oct. 19 - Nov. 29, 2009 (last two weeks
         are unconfirmed)
    (xx) BBM Canada PPM meter data Oct. 19 - Nov. 29, 2009 (last two weeks
         are unconfirmed)
    

DIY Network Canada is a Canwest Broadcasting Channel.

About Canwest Broadcasting

Canwest Broadcasting operates Global Television and eighteen of the country's most popular specialty channels, including HGTV Canada , Mystery TV, National Geographic Channel, Showcase, History Television, Food Network Canada and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.

About Canwest Media Inc.

Canwest Media Inc. is a subsidiary of Canwest Global Communications Corp. (www.canwest.com), Canada's largest media company. In addition to owning the Global Television Network, operating 18 industry-leading specialty channels and having ownership in 5 specialty channels, Canwest is Canada's largest publisher of English language paid daily newspapers and owns and operates more than 80 online properties.

For further information: For media inquiries, please contact: Ursula Terlecki, Publicist, HGTV and DIY Canada, Canwest Broadcasting, [phone], [email protected]; Jaclyn Atwood, Senior Publicist, Food Network, HGTV and DIY Canada, Canwest Broadcasting, [phone], [email protected]