Do Canadians know how to drive in winter weather?

Interview Advisory: Driving Expert Available for segment with winter driving tips for Canadians

TORONTO, Dec. 7 /CNW/ - Despite our reputation as winter warriors, nearly seven in 10 Canadians admit that they find driving in snowy, icy conditions stressful and more than half of us avoid driving in bad weather altogether, causing us to miss a range of professional and personal obligations every winter. Help your audience man up to old man winter and stay safe on the roads in all conditions with a visit from Ian Law, Chief Instructor, ILR Car Control School an expert in winter driving techniques. He can take your host behind the wheel for some hands on training for winter weather driving or help provide some tips for your listeners.

Who:	Ian Law, Chief Instructor, ILR Car Control School and an expert in winter driving techniques.
What:	Interactive segment behind the wheel learning safe winter driving techniques.
Where:	Right outside your studio or if weather conditions do not supply the snow we'll rent nearby ice and take care of all logistics
We supply:	Driving instructor/expert winter driver Car suitable for training with winter tires Nearby ice rink if weather doesn't allow for an actual road test Winter driving Prize pack giveaways for your viewers

Ian Law will touch on the following in this segment:

• Safe driving techniques for winter
• How to winterize your car
• Winter tires and what's new
• Poll results on Canadian behavior and attitudes when it comes to winter driving

Giveaways!!!!
In addition to Ian Law's safe driving tips he also comes bearing prize pack giveaways for your viewers containing:

• A car trunk organizer filled
• Winter car safety kit
• Travel mug with coffee gift card
• Canadian toque and mitts
• Not to mention a special rebate offer from Goodyear Canada to purchase new winter tires!

For further information:

or to arrange an interview:

Lisa Mills/Carrie Makrigiannis
416-969-2831 / 416-969-2750
[email protected] / [email protected]