Do you know what your mom really wants for Mother's Day? Hint: it's not flowers

TORONTO, April 25, 2013 /CNW/ - Family time and a handmade Mother's Day card?  Those are nice, say Canadian moms, but not their top choice for Mother's Day gifts. Ebates.ca, Canada's leading cash back shopping site, surveyed moms to find out what they really want for Mother's Day, versus what they usually get, and the research revealed some interesting contrasts.

Nearly half of moms (48%) chose a day at the spa as their top choice for Mother's Day gifts, followed by a weekend away (45%) and jewellery (31%). Instead, what mom typically receives are flowers (40%) with gift cards (15%) and handmade gifts (14%) a distant second and third.

"We want moms to get what they really want for Mother's Day," says Adrienne Down Coulson, General Manager, Ebates Canada, and a mom of two. "We used our research findings to create a Mother's Day Gift Guide filled with gift ideas and shopping tips to maximize your budget."

To browse through the curated Mother's Day Gift Guide, visit the Ebates Canada Facebook page by clicking here.  The guide includes mom-approved gift ideas from WaySpa, Kobo, Banana Republic and J Crew, and prices range from $25 to $500.

Since nearly half of moms chose a day at the spa as their top choice of Mother's Day gifts, Ebates.ca has teamed up with WaySpa for its Mother's Day Spa Sweepstakes. Until May 12, consumers can enter to win 1 of 5 $100 Way Spa gift certificates.

To view The Ebates.ca Mother's Day infographic, click here.

About the Ebates.ca Mother's Day Survey:

Ebates Canada conducted an online survey of 1,056 of its members across Canada who are moms. The survey was conducted from March 11 to March 25, 2013.

How Ebates.ca works:

To earn cash back when shopping online, you simply begin your online shopping at the Ebates.ca site, click through to one of the partner retail sites, like Amazon.ca, ebay.ca, Old Navy or Expedia, and then complete your purchase on that site. Ebates.ca then tracks your purchase and you receive a percentage of everything you buy back in cash. Then Ebates sends consumers their cash back account balance in the form of a cheque, called "The Big Fat Cheque." Ebates.ca has been open since August and Canadians are embracing cash back shopping.  Canadian orders through Ebates have increased 275% year over year and its Canadian membership has grown by 185%.

The Ebates brand supports a strong community of more than 12 million savvy shoppers around the world. Founded in 1998, Ebates.com has paid over $100,000,000 in cash to its members all over the world.

SOURCE: Ebates.ca

Carolyn Abbass / Steve Presant
Paradigm Public Relations
416-203-2223
[email protected] / [email protected]