Dollarama Announces Appointment of Johanne Choinière as Chief Operating Officer

MONTREAL, April 14, 2014 /CNW Telbec/ - Dollarama Inc. ("Dollarama" or the "Corporation") (TSX: DOL) today announced that Johanne Choinière has been appointed Chief Operating Officer, effective May 12, 2014. In this role, Ms. Choinière will be responsible for overseeing retail store operations as well as logistics, distribution and supply chain management.

"I am pleased to welcome Johanne to the Dollarama team. A seasoned operator with an excellent track record and strong leadership qualities, she is an ideal candidate to help support and drive our continued growth and prosperity," said Larry Rossy, Chairman and Chief Executive Officer of Dollarama.

Ms. Choinière brings a wealth of retail leadership experience to Dollarama. Since 1999, she was employed at Metro inc., where she held increasingly senior positions across the organization, including Senior Vice President, Merchandising for Metro Ontario and, most recently, Senior Vice President of Metro's Ontario Division. She holds a Bachelor of Business Administration (B.B.A.) from Bishop's University.

About Dollarama

Dollarama is Canada's leading dollar store operator with 874 locations across the country. Our stores provide customers with compelling value in convenient locations, including metropolitan areas, mid-sized cities and small towns. Dollarama aims to provide customers with a consistent shopping experience, offering a broad assortment of everyday consumer products, general merchandise and seasonal items. Products are sold in individual or multiple units at select fixed price points up to $3.00.

SOURCE: Dollarama Inc.

Investors, Michael Ross, FCPA, FCA, Chief Financial Officer and Secretary, [phone] x1237, [email protected]; Media, Lyla Radmanovich, NATIONAL Public Relations, [phone]; [email protected] www.dollarama.com