Dollarama Inc. to Report Fourth Quarter and Fiscal Year 2010 Financial
Results

/NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES/

MONTREAL, March 22 /CNW Telbec/ - Dollamara Inc. announces that it will issue its financial results for the fourth quarter and fiscal year ended January 31, 2010, on Thursday, April 8, 2010.

Dollarama Inc.'s Chief Executive Officer, Mr. Larry Rossy will hold a conference call on the same day, at 10:30 a.m. EDT to discuss the company's results. Mr. Rossy will be joined on the call by Mr. Nicholas Nomicos, Senior Vice President, Interim Chief Financial Officer and Secretary, Mr. Stéphane Gonthier, Chief Operating Officer and Mr. Neil Rossy, Senior Vice President Merchandising. In addition to the Company presentation on the call, there will be a question and answer session at which investors and financial analysts are invited to ask questions. Media may participate in the call on a listen-only basis.

To participate in, or listen to the call, please dial [phone] or [phone] and indicate that you would like to participate on the Dollarama conference call.

This conference call will be recorded and available for replay beginning two hours after the end of the call and will be available through May 9, 2010. To access the replay, please dial [phone] or [phone], then the access number 2858612#.

About Dollarama Inc.

In 1992, the Dollarama business was founded by our CEO, Larry Rossy, a third generation retailer. We are the leading dollar store operator in Canada with 594 locations across the country. Our stores provide customers with compelling value in convenient locations, including metropolitan areas, mid-sized cities and small towns. All stores are corporate-owned and provide customers with a consistent shopping experience. Each store offers a broad assortment of everyday consumer products, general merchandise and seasonal items. Products are sold in individual or multiple units at select fixed price points between $1.00 and $2.00, with the exception of select candy offered at $0.69.

For further information: Investors: Nicholas Nomicos, Interim Chief Financial Officer, [phone] x1237, [email protected]; Media: Paul de la Plante, NATIONAL Public Relations, [phone]