DORITOS® UNITES TRIO OF MUSIC SUPERSTARS TO 'TRY ANOTHER ANGLE' AT SUPER BOWL LVII
Music legend Elton John joins Jack Harlow and Missy Elliott in Super Bowl commercial for new Doritos® Sweet & Tangy BBQ chips airing in Canada during game day
MISSISSAUGA, ON, Feb. 8, 2023 /CNW/ - Doritos is embracing the triangle – the shape and the unappreciated musical instrument – in its Super Bowl return, encouraging fans to TRY ANOTHER ANGLE. The TV commercial spotlights Harlow struggling to find originality for his next track. Drawing inspiration from the shape of his favourite snack – Doritos Sweet & Tangy BBQ – Jack transforms his music with the mesmerizing tune of a triangle instrument and effectively turns the music industry upside down. Joined in the spot by music icons Missy Elliott and Elton John, Harlow unleashes triangle mania.
"Doritos' mission to try another angle really resonates with me, whether it be pursuing a new artistic challenge like acting or working on a new sound with my own music," said Harlow. "Missy Elliott and Elton John are two people who have inspired me for years, so it was an honor to work with them on another timeless Super Bowl ad."
After dropping three teaser videos (found here, here, and here) in recent weeks – which hinted at a Doritos-inspired collaboration among music legends – the brand has released its full commercial, Jack's New Angle.
"Doritos has a long history of surprising fans with the unexpected through bold Super Bowl commercials," said Jess Spaulding, Chief Marketing Officer at PepsiCo Foods Canada. "Since music is a way of life for Doritos fans, the brand teamed up with musical icons to inspire fans to TRY ANOTHER ANGLE and break out of the norm. We're thrilled to bring this campaign to Canada for the Super Bowl."
New Doritos Sweet & Tangy BBQ flavoured tortilla chips are available nationally throughout Canada for a limited time only (January 22 – May 12, 2023) – the perfect addition to any Super Bowl snack line up. This new flavour is in addition to the existing permanent Bold BBQ flavour that Canadians already know and love.
Now that triangle mania has been unleashed in Canada, fans can expect more of the unexpected. Later this year, Doritos will showcase all its bold angles and continue to encourage fans to TRY ANOTHER ANGLE. More to come…
In addition to the in-game advertisement from Doritos, Frito-Lay Canada has a second Super Bowl spot from PopCorners® called "Breaking Good." PopCorners' in-game commercial marks the brand's first-ever Super Bowl campaign. The brand's first-ever Super Bowl campaign follows two video teasers released by PopCorners (here and here).
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Follow Doritos Canada on Twitter, Instagram, YouTube, Facebook and TikTok. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay.
Frito-Lay North America is the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos and Tostitos tortilla chips and branded dips, Cheetos snacks, Stacy's pita chips, PopCorners popped-corn chips snack, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).
PepsiCo Foods Canada is comprised of the Frito Lay Canada and Quaker Canada businesses. The company employs over 6,000 Canadians with seven manufacturing plants and sales and distribution facilities from coast to coast. Frito Lay Canada is the country's largest snack food manufacturer and the company's brands include Lay's, Doritos, Tostitos, Ruffles, Smartfood and Cheetos. The Quaker brand portfolio includes a wide range of wholesome cereals, oatmeal, rice and corn snacks and snack bars, and features other prominent brands such as Life, Quaker Chewy, Harvest Crunch and Crispy Minis. For more information, please visit www.pepsico.ca.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
SOURCE Doritos Canada
Menka Walia, PepsiCo Foods Canada, [email protected]
Share this article