Dove Canada commends launch of Quebec Charter on body image

TORONTO , Oct. 16 /CNW/ - The Quebec government today unveiled the province's Charte québécoise pour une image corporelle saine et diversifiée, a move applauded by Dove Canada .

"At Dove, we're on a mission to see more diverse images of physical attractiveness and images portrayed in the media and popular culture," said Sharon MacLeod of the Dove Self-Esteem Fund. "But we know that this kind of change required bold action and brave thinking - the kind of thinking the Quebec government has demonstrated with today's announcement."

Research conducted by Dove determined that only 2% of women around the world describe themselves as beautiful.

To raise awareness of the pressures facing women, Dove created a number of short films. One of the films, Evolution highlights the issues the Quebec government is working to address, and is available to media reporting on this topic: the award-winning film shines a light on issues surrounding beauty and body image, specifically showing the fabrication of beauty in mass media.

The Charter lays out a vision for a society in which body diversity is valued, and identifies seven principles for industry, media and regulators to follow in order to help achieve this vision.

"The Charter challenges all of us to act as agents of change on this important issue," said MacLeod. "At Dove, we're proud to have been advocating for a more diverse vision of beauty for many years, and we look forward to working with the Quebec government and governments across the country and around the world to help free the next generation of girls from self-limiting beauty stereotypes."

For further information: or to receive a copy of Evolution: Lisa Lang, Harbinger, (w) [phone] x. 241, (c) [phone], [email protected]