DQ® Canada Invites Fans to Add "S'more" Lyrics to its New Commercial Song for a Chance to Win $10,000

Music video contest celebrates return of S'mores, DQ's blockbuster Blizzard^® Treat flavour

TORONTO, June 2, 2014 /CNW/ - To celebrate the return of the S'mores Blizzard^® Treat flavour, Dairy Queen^® has launched a S'mores Song Music Video Contest with a grand prize of $10,000.

From now until Monday, June 30, fans in Canada and the U.S. can log on to smoresong.com and submit a 45-60 second video of the next verse for the S'mores song featured in the new DQ^® commercial. Three finalists will be posted on the contest's website on July 7, and fans will have the opportunity to vote for their favourite through July 18.

For inspiration, DQ fans are invited to experience the S'mores Blizzard Treat, a delicious blend of marshmallow filled chocolate bars, graham crackers and signature DQ soft serve, now available at participating DQ locations across Canada.

"S'mores are the quintessential treat for summer and we wanted a song that would get our fans singing and celebrating the joy of summer. This video contest is a fun way for us to engage with our fans," said Denise Hutton, vice president of Marketing for Dairy Queen Canada. "With the rise of Youtube sensations and Canadian superstars, it's obvious that there are so many talented musicians in our local communities. We are happy to give some of those singers and musicians another outlet for them to showcase their talents and possibly be discovered."

Through the S'mores Song Music Video Contest, budding Canadian musicians have the chance to win:

• First prize: $10,000
• Second prize: A $1,000 Dairy Queen gift card
• Third prize: One Blizzard Treat per month for one year (a $260 DQ gift card)

In addition to entering the contest, fans visiting smoresong.com have the opportunity to:

• Download the unique S'mores Song Ringtone
• Download S'mores Song sheet music
• Enter daily to win weekly prizes
• Remix the S'mores Song
• Access the S'mores survival guide

The video submission link and complete rules are available at smoresong.com. Entries will be judged on quality of the video, creativity, originality and adherence to theme.

For more information about Dairy Queen Canada, visit DairyQueen.ca. Connect with DQ on Twitter using #LOVEmyDQ and follow at Twitter.com/DQCanada. Visit the DQ Facebook page at Facebook.com/DairyQueenCanada.

Editor's Note: Link to S'mores Song commercial currently on-air

About Dairy Queen Canada
Dairy Queen^® Canada is a wholly owned division of International Dairy Queen (IDQ), a system comprising more than 6,300 Dairy Queen^® stores in Canada, the United States, and 20 other countries worldwide. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, legendary investor and CEO. Dairy Queen^® Canada operates a system of more than 590 Dairy Queen^® locations featuring signature products such as Blizzard treats, DQ cakes, Premium Fruit Smoothies and Julius^® Originals, and serving other popular treats, great tasting burgers, chicken sandwiches, wraps and Chicken Strips, blended treats and various snack items.

SOURCE: Dairy Queen Canada

Ashleigh Cartier, Media Profile, [email protected], 416-342-1826