Dubai Ushers in 2015 With World's Most-watched New Year's Eve Spectacle by Emaar in Downtown Dubai

DUBAI, UAE, Dec. 31, 2014 /CNW/ - The Downtown Dubai New Year's Eve Gala, a dazzling never-before-seen show of fireworks, LED light and laser beam displays, has once again positioned Dubai on the global map with the world's most-watched New Year's Eve spectacle.

(Photo: http://photos.prnewswire.com/prnh/20141231/723663 )

Organised by global property developer Emaar Properties, the gala event also clinched the Guinness World Records title for the 'World's Largest LED-Illuminated Façade' on Burj Khalifa, the world's tallest building.

Ahmad Al Matrooshi, Managing Director of Emaar, said: "The Downtown Dubai New Year's Eve Gala is a symbol of Dubai's positivity and its ability to inspire, unite and bring happiness to people from around the world. The celebration brings hope and joy for a better tomorrow and a promising new era of growth here in Dubai, a global city that provides the opportunity and environment for business and personal growth."

The 'World's Largest LED-Illuminated Façade' around Burj Khalifa was the centre of all glitz as it regaled the teeming spectators with one of the world's brightest visual displays to date. Spanning a total area of 32,467 sq metres, the illumination surpassed the existing record, with the LED screen area around Burj Khalifa nearly 3.75 times larger. The record-breaking LED display had an impressive 70,000 LED bulbs placed in position using over 100,000 brackets and linked seamlessly using 55,000 metres of cabling for the perfect visual display.

The fireworks, laser show and multimedia display used the world's most advanced pyrotechnics and LED illumination technology. Professionals from around the world worked on the project with over 192,000 man-hours devoted to the gala. About 200 skilled professionals were tasked with the project. Over 4.7 tonnes of fireworks were used for the fireworks display with 25,000 shots lighting up the sky. The perfectly synchronised fireworks used over 25,000 metres of cabling, some rising up to tip of Burj Khalifa's spire for the crowning effect.

Beating all past editions of the Gala, the fireworks served as the most compelling yet. Presenting Burj Khalifa as a 'living entity,' the never-before-seen pyrotechnic design of the fireworks dressed the tower in colourful rings and volcanic waves. Finally, 2015 was ushered in by a fascinating crescendo as thousands of stars lit up Burj Khalifa.

SOURCE: Emaar Properties

Kelly Home, ASDA'A Burson-Marsteller, [email protected]