Dufferin Mall Celebrates The City's Most Chic During Fashion Week

Toronto Mall Launches Fashion Show Flash Mob & Seeks Out Toronto's Most Stylish

TORONTO, Oct. 24, 2014 /CNW/ - Dufferin Mall dominated David Pecaut Square with a two-day initiative supported by the start of the affordable fashion authority's STYLE CAPTURED campaign. On October 22 and 23, Dufferin Mall treated Torontonians to a Fashion Show Flash Mob featuring a flurry of impromptu fashion shows highlighting runway styles at accessible prices. Models walked a public runway down King Street and around David Pecaut Square, showcasing the latest trends for Fall/Winter 2014 from Dufferin Mall's top fashion retailers, including: H&M, Winners, Marshalls, Dynamite, Aldo and Forever 21.

Adding to the excitement, Dufferin Mall Style Scouts approached chic Torontonians to be featured in the centre's round-up of the "Most Stylish" at Toronto Fashion Week. In addition to receiving a Dufferin Mall gift card, trendsetters were photographed. A mural featuring a compilation of Toronto's Most Stylish will be on display in the mall as of November 10.

"We are Toronto's hidden, fashion-retail gem and our STYLE CAPTURED campaign allowed us to demonstrate that Dufferin Mall has everything a stylish, value-conscious shopper could want," shared Mira Kopanarov, Marketing Coordinator at Dufferin Mall. "We literally took over the streets of Toronto, positioning ourselves at the centre of the fashion world and were excited to present runway-style shows that highlighted the affordable offerings we have at Dufferin Mall."

Dufferin Mall's presence in downtown Toronto was vast this past week. In addition to the mall's Fashion Show Flash Mob and Style Scout efforts, Dufferin Mall timed the launch of its new advertising campaign—featured in out-of-home, print, digital and social media—to coincide with Toronto's premier Fashion Showcase.  The mall's media presence was further complemented by a strategic partnership with well-known fashion blogger Style Mogul.

Social Media Links
Follow Dufferin Mall on Twitter at @DufferinMall
Like Dufferin Mall on Facebook.com/DufferinMall 
Official Hashtag for Campaign #DufferinMallSTYLECAPTURED
Follow Dufferin Mall on Pinterest at Pinterest.com/dufferinmall 
Follow and Like Dufferin Mall on Instagram at Instagram.com/dufferin_mall

ABOUT DUFFERIN MALL
Dufferin Mall is located in the hub of Toronto's vibrant west end at 900 Dufferin Street, just south of Bloor Street. Featuring over 140 shops and services, Dufferin Mall is owned and managed by Pirmaris Management Inc., a Division of H&R REIT. For more information, visit www.dufferinmall.ca or contact Mira Kopanarov, Marketing Coordinator at 416-532-1152, ext. 224.

Image with caption: "Dufferin Mall treated Torontonians to impromptu fashion shows outside David Pecaut Square in Toronto. (Credit: Owen McLeod) (CNW Group/Dufferin Mall)". Image available at: http://photos.newswire.ca/images/download/20141024_C1489_PHOTO_EN_7074.jpg

Image with caption: "Models walked a public runway in downtown Toronto, showcasing Fall/Winter 2014 trends available at Dufferin Mall. (Credit: Owen McLeod) (CNW Group/Dufferin Mall)". Image available at: http://photos.newswire.ca/images/download/20141024_C1489_PHOTO_EN_7073.jpg

Image with caption: "Dufferin Mall photographed Toronto’s most stylish Fashion Week attendees for an art installation to be displayed at the fashion centre in November. (Credit: Owen McLeod) (CNW Group/Dufferin Mall)". Image available at: http://photos.newswire.ca/images/download/20141024_C1489_PHOTO_EN_7075.jpg

SOURCE: Dufferin Mall

For media inquiries, please contact: Susan Zuzinjak, smitten creative boutique, 416-782-2300, ext. 201, [email protected]; Sana Ali, Brees Communications, 416-922-8115, ext. 243, [email protected]