E! Canada Unveils The Network's Next Brand Evolution, Day-and-Date with E! U.S.

- E!'s new look, logo, brand campaign and "pop of culture" tagline debuts July 9 -

- E! Canada to also air new series OPENING ACT, MARRIED TO JONAS and LOVE YOU, MEAN IT WITH WHITNEY CUMMINGS -

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TORONTO, April 30, 2012 /CNW/ - E! Canada revealed today the next phase of the network's evolution. Step-in-step with E! in the U.S., the evolution is centered on expanding, elevating and enhancing the global pop culture brand to achieve the network's mission to inspire and entertain the pop culture fan in everyone. The evolution, including a stylish new look, logo, tagline and brand campaign, embodies the way that pop culture has been embraced, redefined and amplified across today's social spectrum. The global brand refresh debuts Monday, July 9 with the premiere of E!'s new series from Nigel Lythgoe, OPENING ACT. 

E! Canada also announced today it is premiering new series MARRIED TO JONAS this August, which follows one of America's sweetest couples Kevin and Danielle Jonas as they settle down in their New Jersey home and establish a happy suburban life. Also premiering later this year is Whitney Cumming's new weekly talk show LOVE YOU, MEAN IT WITH WHITNEY CUMMINGS which features a medley of witty commentary including Whitney's take on everything from the biggest pop culture and celebrity happenings, to life, relationships, sex, and more.

**Media Note** Photography is available online at BellMediaPR.ca/E!

"Our new look and programming plans are designed to more fully realize our brand's potential and continue to build on our growth and success," said Suzanne Kolb, President, E! "From news to reality to live events, E! lives at the epicentre of pop culture. For us, this exciting next chapter is all about never letting anyone go a minute without their 'pop of culture.'"

"We are thrilled to be evolving and growing our brand alongside our E! counterparts in the U.S.," said Neil Staite, Vice-President and General Manager, Music and Entertainment, Bell Media. "As the only market to make the brand evolution the same day as E! U.S., we continue to live on the cutting-edge of the ever-changing entertainment landscape."

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Amanda Rinaldo, Entertainment Specialties, Bell Media, 416.384.5325 or [email protected]