E-waste A Free Ticket To Green Living Show

Samsung Electronics provides free admission to Green Living Show visitors with hunks of e-junk

TORONTO, April 6 /CNW/ - Admission fee? What admission fee? Torontonians looking for a free ticket into this year's Green Living show need look no further than the old VCR, camcorder, or desktop computer collecting dust in their basements.

Samsung Electronics Canada, presenting sponsor of the 2010 Green Living Show, will provide free admission to anyone who brings e-waste to the event. Alternatively, those who can't find an old cell phone, digital camera, computer monitor or laptop to part with can pay a $12 fee and a portion of that will go to the World Wildlife Federation.

"We wanted to give Torontonians an extra bit of incentive to attend this year's Green Living Show and do it in a way that is in line with our global eco-management commitments," said Ron Hulse, vice president, B2B and Digital Convergence, Samsung Electronics Canada. "Much like we design and manufacture our products with a focus on sustainability, Samsung's commitment is to make it as easy as possible for consumers to live a greener life through the responsible recycling of old electronics."

The Green Living Show provides practical and workable solutions to Canadians interested in leading a more sustainable lifestyle. The show offers hundreds of eco-friendly exhibitors and experts in everything from energy, transportation and building to food and beverage, eco-tourism and recreation.

Old and used electronics brought in by visitors will be recycled at one of Samsung's Recycling Direct(TM) depots located throughout Canada and facilitated by Global Electric Electronic Processing (GEEP). GEEP collects e-waste and recycles it in the most ecologically responsible manner, foregoing incineration, solid waste landfills or the exporting of toxic waste to developing countries.

"This is all part of Samsung's Recycling Direct commitment," said Hulse. "We want to ensure that we can gather as many old electronics as possible and do something useful with them, rather than having them fill up our landfills."

The Green Living show will run from April 23 - 25 at the Direct Energy Centre, Exhibition Place, Halls B & C. For more information, visit www.greenlivingonline.com.

To learn more about Samsung's Recycling Direct initiative and where to recycle your e-waste, visit www.samsung.com/green.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.

SECA upholds Samsung's mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung's consumer electronics and home appliance division, as well as its mobile communications and information technology division.

Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008. Also through Samsung's Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada, Stars on Ice and is the official HDTV sponsor of the NFL.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.com.

About GEEP

GEEP is a fully integrated global service provider who deals with end of life electric and electronic products in their ISO certified plants and is committed to the environment and the health and safety of their employees. GEEP recovers valuable commodities from waste with a zero landfill objective using their proprietary software and recycling equipment technology.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.com.

For further information: Media Contact: Jennifer Stein, APEX Public Relations, [phone] ext227