EastLink Enhances Brand in Western Canada

HALIFAX , Dec. 4 /CNW/ - EastLink continues to expand its network and customer base with the re-branding of Persona (Western). In the coming weeks and months, Persona customers in Alberta, British Columbia and Manitoba will be introduced to the EastLink name and will receive their communications and entertainment services under the EastLink brand.

"As we enhance our presence in Western Canada and continue to invest in EastLink's modern fibre optic network, we look forward to delivering an enhanced range of entertainment and communications products and services with the network reliability for which EastLink is known in other markets," says Deborah Shaffner , President and COO, EastLink.

EastLink purchased Persona in September, 2007 by parent company Bragg Communications.

"The rebranding of Persona to EastLink is exciting," says Tom Hennigar, Regional Manager, EastLink. "Customers will have access to the soon-to-be launched EastLink Telephone and Bundles along with more High Definition channels, faster Internet speeds and Video OnDemand Programming."

About EastLink

More than 1,500 employees Canada-wide provide a range of communications, entertainment, television and advertising services to residential, business and public sector customers in Atlantic Canada , Ontario, Quebec , Manitoba, Alberta and British Columbia .

EastLink has the distinction of having been the first cable company in Canada to enter the telephone market, and the first cable company in Canada to combine Cable, Internet and Telephone in a communications and entertainment bundle. At EastLink, creativity, ingenuity and innovation are the driving forces behind our great products and services.

EastLink has been recognized as one of Canada's 50 Best Managed Companies for the past three years, and its parent company, the Bragg Group, was named Canada's Family Enterprise of the Year for 2009. For more information on EastLink, please visit eastlink.ca.

For further information: Media: Jill Laing, Communications, EastLink, [phone], [email protected]